Finishing & Screen Printing
WRH Marketing UK Provides Mailroom Solutions at Print Ireland
Friday 17. July 2009 - Visitors to the stand of WRH Marketing UK Ltd at the forthcoming Print Ireland exhibition, 23rd - 24th September, Dublin, will be able to learn about the latest developments with MemoStick, an interactive sales promotion tool for newspapers and magazines.
The company will show JobStrap, one of a range of products within the Jobfolio series of post press finishing equipment, which enables WRH Marketing to provide stand alone components or a complete packaging line within a customers mailroom.
“MemoStick has become a popular and effective advertising medium throughout Europe and we see growing opportunities within the UK and Ireland,” says Lee Whatmough who heads WRH Marketing UK Ltd. “A major attraction to advertisers is the ease with which the customised MemoStick label can simply be peeled off, with the ability to subsequently be redeemed and the response rate measured. MemoStick can be reapplied to another surface, which gives the advertisement the potential for a much longer shelf-life and impact than the publication which carried it.
The recently expanded Jobfolio range will be extended even further later in the year, when the company launches JobTrim, a three-knife trimmer with the capacity to handle up to 32-pages at high speed.
“The ability to purchase from one source a comprehensive packaging line for the mailroom has really grabbed the attention of a large number of newspaper, semi-commercial and commercial web printers around Europe. The JobFolio range currently includes feeding, stacking, strapping and underwrapping systems.”
Visitors to the WRH Marketing UK stand will also be able to discuss how best to utilize the vast opportunities open to them via the range of industry-leading Ferag mailroom systems, including the new EasySert and Polybagging lines. In addition, visitors will be able to hear about the extensive range of trade partner portfolio products that are sold under the WRH Marketing UK umbrella.