Newspaper & Mailroom
Beyond the Printed Word 2008: Cashing in on digital success
Thursday 29. May 2008 - IFRAs 16th World Digital Publishing Conference on 20 and 21 November 2008 in Budapest, Hungary
Hungarys capital, the vibrant city of Budapest, is the host of IFRAs 16th World Digital Publishing Conference “Beyond the Printed Word”, on 20 and 21 November 2008 (www.ifra.com/beyond). Under the motto “Cashing in on digital success” the key point on the agenda is to take maximum advantage of digital technology. Digital revenue, relevance and reach are this years hot topics.
Beyond the Printed Word provides, once more, paths to solutions through powerful case studies. Latest developments in the digital world and their impact on newspaper publishing houses will be analysed. Topics will cover online and mobile advertising, communities, hyperlocal, partnerships and newspaper alliances, new technologies and possibilities of the digital era for a newspaper house.
Beyond the Printed Word is the meeting place for all leading media strategists and decision-makers in the news publishing industry from all over the world. The conference venue is the Novotel Budapest Congress. All presentations will be translated into English, German, French and Spanish.