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ADSML FRAMEWORK 3.0 RELEASE 4 ISSUED; SOFT-PROOFING ADDED, PUBLIC COMMENT PERIOD OPENS
Wednesday 02. April 2008 - AdsML standards development team seeks public consideration and comment on Framework 3.0 Release 4 enhancements
AdsML Framework 3.0 Release 4 was issued for public comment on 28 March by the AdsML Consortium. The centerpiece of this interim release is the ability to transmit a SoftProofing Approval Ticket for pre-publication advertisement approval/rejection. This capability adds a new feature to the suite of specifications for print media.
A number of other changes are represented in Release 4. It contains modest enhancements to AdsMLMaterials 2.0 and AdsMLBookings 2.0, improved documentation and maintenance updates to other schemas. All specifications in this release are release candidates. AdsML members will vote this summer on whether to approve them.
A Choice of Versions to Implement
For now, the publication of AdsML 3.0 Release 4 gives implementers a choice of three versions:
? AdsML Framework 2.0, Release 8, an earlier release in which all specifications are stable and approved but some key business functions, such as Invoicing and Proof of Publication, are not covered
? AdsML Framework 3.0, Release 3, which contains approved versions of AdsMLFinancials 1.0 and AdsML ProofOfPublication 1.0, and earlier drafts of AdsMLMaterials 2.0 and AdsMLBookings 2.0.
? AdsML Framework 3.0, Release 4, the current release on which public comment is sought. This release covers the full advertising workflow and is the platform on which all future releases will be based.
“We expect the specifications to be approved this summer when put to the vote of the Consortiums membership,” notes Technical Working Group Chair Tony Stewart who leads the development effort. “In the meantime, organizations who hope to benefit from the features contained in Release 4 are encouraged to start working with it now. Depending on feedback in the next few months, we may need to make a few changes before it is approved, but given the amount of review that has already occurred, any such changes are likely to be quite small.”