Prepress

IFRA Workshop on Cross-media Advertisement Systems: alfa Media impresses

Tuesday 23. December 2008 - The advertisement market is in transition: falling circulation and intense competition are just two factors that are driving the need for media companies to offer cross-media advertisement packages.

At the same time, information about advertising customers, potentials and campaigns needs to be better structured and analyzed on the publisher side.

This hot topic was the focus of the IFRA workshop “Cross-media Advertisement Systems” held in Darmstadt from 3- 4 December, 2008. Following an introduction of the theme delivered by Jochen Dieckow, New Media Research Manager at IFRA, the roughly 50 workshop participants had an opportunity to familiarize themselves with systems by different suppliers in 90-minute sessions. In this context, the demonstration of the alfa AdSuite Enterprise advertisement management solution attracted great interest. alfa Media impressed with its presentation of the integrated system, which provides optimum coverage of both cross-media and customer-oriented requirements. alfa AdSuite Enterprise features an integrated Customer Relationship Management system and models typical publishing business processes in a transparent manner.

The workshop provided a platform for participants and system suppliers to maintain existing and forge new contacts as well as engage in direct dialog. alfa Media will also be participating in events of this type in the future. Visit www.alfa.de for the latest information on upcoming dates and topics.