Business News
Ipex 2010 Global Marketing Tour Arrives in Germany
Monday 30. March 2009 - The organisers of Ipex 2010 will host the second leg of its global marketing tour at Océ Printing Systems headquarters in Poing near Munich, Germany, on Tuesday 28th April 2009, from 10:00 to 15:00.
The roadshow is designed to help existing and potential exhibitors to prepare for the international Ipex 2010 exhibition, maximise marketing opportunities in the run up to this event, and to draw as many visitors as possible to their stands. A key focus will be a session on co-marketing, explaining how exhibitors can use the variety of free marketing tools available and take advantage of sponsorship opportunities.
A previous exhibitor will deliver a presentation outlining the companys successful marketing campaign in the run up to Ipex 2006 and explain how it helped them to increase traffic to their stand. In addition, journalists from leading German graphic arts publications will provide insights into market trends and their magazines editorial output. Representatives from the key German graphic arts associations as well as the Ipex team will also be on hand to offer advice about the event.
The organisers will also update the attendees on planned visitor features, event initiatives and the Ipex 2010 global marketing campaign, as well as provide answers to any logistical questions and a session dedicated to travel and accommodation.
Nick Craig Waller, Ipex 2010 Marketing Director says: “Germany is home to many key players in the print industry. Thats why it serves as an ideal backdrop for this event where exhibitors can start thinking about their event strategy, exchange ideas with key industry figures and discuss with us, the organisers, how to make the most out of pre-show opportunities. Were confident that this event will be as successful as our first event in Holland and we hope to welcome many delegates from the German-speaking countries as well as neighbouring territories.”
Jan Hol, Senior Vice President Communications at Océ Printing Systems GmbH comments on the event: “Were delighted that the Ipex 2010 team is hosting its second global marketing tour at our premises in Poing near Munich, which are also home to our prestigious showrooms. In this current economic climate we feel its fantastic that the organisers are consulting exhibitors from Germany and the surrounding countries to help shape the event in 2010. We look forward to what should be a very interactive and informative day and would encourage confirmed exhibitors as well as prospects from the region to attend.”