Consumables

Announcing the new Mohawk MakeReady

Wednesday 31. July 2013 - Today we're pleased to announce a new look for Mohawk MakeReady - a go-to resource for information about digital printing.

The look of Mohawk MakeReady is fresh and new, but the mission hasn’t changed. Mohawk MakeReady continues to deliver practical information and tools designed for digital printing operations. Content includes videos, articles, scripted presentations and templates that are concise and useful. New content is added regularly and includes perspectives from leaders in the printing and design industries.
Today we spoke with Joe Schember, Mohawk’s Specialty Digital Product Manager, about the launch of the new & improved site.
Q: What was the most important factor in designing a new Mohawk MakeReady site?
The most important factor in re-designing the site was to put the reader first. We assessed how our readers engaged with the former site and determined areas that could improve their experience. We listened to our readers and incorporated a lot of their feedback over the past two years – and we couldn’t wait to incorporate their great ideas into the new site.
Q: Aside from a new look and improved functionality, will the content be different?
Quality content, presented in a concise and fun way, has always been at the heart of Mohawk MakeReady. Our readers are accustomed to receiving useful information from us, and we will continue to deliver on that promise.
New content will be added as the site continues to grow, including articles in PDF format, which is a new feature that will allow readers to easily save and print content. Also new to the site is a Downloads section, which provides a one-stop location for downloadable templates, tip sheets, pre-designed artwork and presentations, files that were previously scattered across Mohawk’s website. This will make life easier for our members who are looking for resources related to digital print.
We believe print service providers will especially love the new Pre-Designed Artwork downloads. These are elegantly designed files a printer can use (for free!) to create physical samples on many of our specialty digital substrates right on their digital press, such as our Mohawk Dimensional 4×4 Cube Box. Printers can use these resources as selling tools to showcase their capabilities to their customers.
Q: Who developed the site and designed the new look?
Many teams internally and externally deserve credit for the launch of the new MakeReady website. Hats off to Avatar New York for their programming work, and Katie Barcelona of Room 207 Design for the brand’s refreshed new look.
Q: What is your personal favorite aspect of the new Mohawk MakeReady site?
It’s hard to pick just one! The new look is fresh and the improved navigation makes it so much easier to locate content. On a personal level, I’m very proud of the community we’ve built and the site traffic growth we’ve experienced. In the last year alone, we’ve seen a 130% increase in subscribers. Unique visitor traffic is also up 3x year-over-year, a 220% increase over our inaugural year. As expressed by our members, Mohawk MakeReady has truly grown to become a valuable resource with practical information and tools for digital printing.