Consumables

Introducing Mohawk Live: Bringing Print to Life

Thursday 04. July 2013 - We're paper people and we happen to love print. We think it's pretty exciting to create, receive, and hold a beautifully printed piece. We are also an innovative company and very forward thinking when it comes to technology and new opportunities related print.

To that end, we’ve recently launched Mohawk Live, a new mobile app which utilizes augmented reality technology to enliven print projects. Powered by HP Aurasma augmented reality technology, the app is designed to generate interactive experiences with print and was developed for use on Android and Apple iOS mobile devices. The app provides seamless integration of print with dynamic, interactive content, transforming a one-dimensional image to a multidimensional experience featuring 3-D images, videos, photos, infographics and animations.
“As a paper manufacturer, Mohawk is in the business of connecting. We strongly believe that print and technology can enhance each other. Mohawk Live is a natural progression for our business because it provides a unique, multimedia experience that drives consumer interest in materials printed on Mohawk paper, while also generating measurable results for our customers,” says Bart Robinson, Vice President, Marketing, Mohawk.
Mohawk Live is easy to download and use following these steps:
1.) Download the free app from App Store or Google Play.
2.) Point and hover your mobile device 4-6 inches above an image with a Mohawk Live icon.
3.) Wait for the enhanced content to load. WiFi connections are recommended for faster load times and enhanced quality.
4.) The app will launch enhanced content, seemingly bringing the printed piece to life.
Unlike QR codes, which are also used to enhance content, Mohawk Live does not require the use of a barcode which could interrupt the visual flow of design and product packaging.
The introduction of Mohawk Live supports Mohawk’s “What Will You Make Today” campaign, celebrating the heritage of Mohawk paper, the culture of fine craftsmanship, and the intersection of tradition and technology in modern design and printing.
The Mohawk Live app will be utilized across a number of Mohawk products, publications and platforms to deliver enhanced and exclusive content to consumers. Just look for the Mohawk Live icon.