Packaging
Freshness comes with SuperSeal
Wednesday 25. June 2008 - Outstanding barrier properties combined with improved lid design and functionality. These are the results of Superfos aim to increase product safety and end-user appeal of the new award winning SuperSeal solution
When high quality spreadable products are in need of an even higher freshness and an increased shelf life, the new and improved SuperSeal features are hard to put aside. It has improved snap-on functionality on the lid made of new PP material and a new PP peel-off and re-close functionality that eliminates the need for aluminium seal during packaging. On this years Interpack fair, SuperSeal received an IF Packaging Award within the packaging material category for its many improved advantages.
“The new combined PP lid and hermetic PP seal means that the lid opens and closes easily and tightly every time. The result can be oxygen transmission rates below 0.004 and a shelf life equal to that of traditional barrier packs. In other words, this packaging concept provides the food safety that consumers demand and keeps the products fresh,” says Corporate Communication Manager Annette Gottsche from Superfos. She continues:
“The eliminated need for aluminium seal during packaging also provides great environmental advantages. It is a fact that single material equals easy recycling, and since the entire pack is made of polypropylene, it is very environmentally friendly. Furthermore, our calculations show a reduction of 4 % in CO2 emissions when the aluminium seal is replaced by the improved SuperSeal solution. So this is certainly a sustainable choice.”
A consumer favourite
In its original aluminium sealed table-pack, SuperSeal was developed for the Swedish pate market, but today consumers love the new combined PP lid and hermetic PP seal.
“It is a favourite among consumers as the lid provides en effective re-close function. This way, storage is easy and safe even long after the seal is broken. Altogether, the new SuperSeal features definitely secure the freshness of the products in production, in storage, at the store and at home,” states Annette Gottsche.
Finally, production efficiency is a hallmark of the improved SuperSeal solution. With no aluminium foil, production is simplified and production costs are cut. The ultra-thin lid seal area allows for a short sealing time and low sealing temperatures resulting in more efficient production and a tight, blister-free seal area.