Packaging

A favourite snack in a new green concept

Cumbrian Seafoods have re-launched their Prawn Cocktail in a new eco-friendly single portion pot for Tesco

Friday 02. May 2008 - Cumbrian Seafoods have re-launched their Prawn Cocktail in a new eco-friendly single portion pot for Tesco

Leading seafood processor Cumbrian Seafoods has been practicing ethical harvesting and responsible manufacturing methods since long before it became fashionable. Thus, the high visual impact oval design with eco-friendly packaging and distribution quality has strengthened the company’s already impressive environmental credentials.

“We have a head start in understanding and satisfying these issues and the new Prawn Cocktail pot is a perfect example. Working closely with our packaging supplier Superfos, we have produced a lighter pot which saves 21 tons of raw materials a year against current volumes. Furthermore, the new shape allows for the stacking of an extra 8,000 pieces per pallet, providing an initial transport cost reduction of 60%,” says Chris Baird of Cumbrian Seafoods.

The Prawn Cocktail re-launch, within Tesco’s Standard and Healthy Living ranges, demonstrates that it is possible to provide high quality, nutritious food that is also responsibly harvested and competitively priced. Therefore, the Prawn Cocktail is expected be an even bigger success story going forward!