Tuesday 29. April 2008
The Dallas Morning News Releases Latest Figures on Audience Growth and Circulation
The Dallas Morning News announced today the release of new readership figures, as provided by Scarborough Research, for the twelve-month period ending February 2008, showing weekly readership of the printed newspaper in the four-county area combined with non-duplicated audiences of dallasnews.com and supplemental targeted products Al Dia and Quick, has risen to 1,756,089, representing a 4% increase compared with the prior year, and a market penetration of more than 65%. During the same period, readership of The Dallas Morning News newspaper alone rose slightly compared with the prior year to 1,524,678.