Newspaper & Mailroom

Investor Journal Newspaper for the Retail Investor Market in China is Launched Today

Tuesday 29. April 2008 - XFMedia (NASDAQ:XFML), a leading media group in China, announced that The Investor Journal was launched today. Investor Journal is a new Chinese weekly newspaper aimed at the large and growing retail investor market in China.

The Chinese language newspaper, modeled on weekly financial publications such as Barron’s, is headed by chief editor Zhao Li, one of the founding team of the influential Economic Observer in China.

The retail investor market in China is significant in size. According to China Securities Depository and Clearing Corporation Limited, there were 96 million active brokerage accounts in March 2008. The Investor Journal targets the top end of this group — investors with more than one million RMB in liquid assets. To date, there is no other publication of this kind in China.

The paper has nationwide distribution and is aimed at sophisticated investors looking for in-depth market research, fundamental analysis and reliable information. The newspaper has attracted a strong team of journalists and columnists from other Chinese financial media and the international investment community.

XFMedia CEO Fredy Bush said this is an excellent opportunity to tap into a well-defined demographic with a differentiated publication.

“We see significant commercial opportunities in the print sector in China. We look to capitalize on our positioning in the same way we did with the Economic Observer newspaper, as Investor Journal will make use of XFMedia’s strong advertising sales capability,” said Ms Bush. “Unlike mature markets in the West, print media remains very strong in China as evidenced by the results of our profitable print division in 2007.”

“Currently, we believe there is no newspaper in China which delivers to investors truly trustworthy financial market information emphasizing in-depth analysis, reliable data combined with an international perspective,” said Zhao Li, chief editor of Investor Journal. “We are filling a gap and providing investors with solid content helping them with their long-term investment decisions.”

Headquartered in Beijing, with news bureaus in Shenzhen and Shanghai where the stock exchanges are located, the newspaper currently has about 60 staff in total, among which 12 are analysts.

“A dedicated analyst team working for a newly established newspaper is not common in the industry, which indicates how we value in-depth and reliable analysis,” added Zhao. “Investor Journal provides a must read publication to investors during weekends after the hectic trading hours to review and design their long-term investment strategy, rather than leaning on speculation or gut feeling. We are confident that the newspaper will make a difference in China and bring readers a rational voice in an overwhelming and heated market.”