Business News
MIND, BODY & SOUL
Monday 18. October 2010 - M&H Plastics worked closely with Kyoku for Men to create a stunning bath and body care line, called Kyoku Elements, to sit alongside their highly acclaimed facial products.
Designed specifically for mens skin, and inspired by the culture and diet of Japan, Kyoku for Men products combine cutting edge skincare technology with effective natural ingredients.
Kyoku Elements is a unique bath and body care line which couples efficacious natural ingredients with atmospheric scents and sensations to transport you to the four elements: Earth, Wind, Fire and Water. The line follows the same three-step Cleanse, Scrub, Fuel principle as their facial products by creating a body wash, body scrub and body lotion devoted to each element, thus providing its customers with a unique shower experience.
Kyoku for Men selected the 250ml Manhattan (Ref. 2334) from M&Hs standard range of products and used the innovative Single Wall X-Press Dispensing System (Ref. 8300) which is unique to M&H. The bottles were manufactured at M&H’s Winchester operation in the US and the products were printed in-house.
Jessica Perfect of Kyoku for Men said:
“When we were designing the range, it was important that we were able to distinguish this line from our current assortment in terms of its look, feel and pricing, without compromising on design or our brand values. Working with M&H allowed us to realise this aim as we were able to use packaging solutions from M&Hs portfolio, and personally design it in a way which reflected our brand identity and our understated luxury.”
David Long of M&H Plastics Inc. said:
M&Hs philosophy is to work with customers to help them develop packaging which conveys their own brand essence. This range demonstrates that it is possible to create stunning packaging at a cost-effective price using standard products and simple but high-quality decoration.