Consumables

Women in the world of Elle look at themselves through Burgo paper

Tuesday 13. October 2009 - Elle, the famous magazine dedicated to the feminine world, was born in France in 1945 and today is read by more than 20 million readers all over the world through 42 local editions. The French edition, published by Lagardère Active, is a weekly magazine with a circulation exceeding 350,000 copies.

Burgo paper grades have a role in this bright context made of fashion, beauty and stars. The French edition of Elle is exclusively printed on Burgo papers: high brightness light weight coated Uno Roto White (for gravure printing) and Uno Web White (for weboffset printing) which are produced in the mills of Duino and Verzuolo, this last one with the most advanced in pulp and paper production technology.

The magazine cover is printed on R4 Cover, a new member of Burgo fine paper product family; it is produced in the mill of Avezzano and provides specific technical features best suitable for magazine and catalogue covers.

The high degree of brightness and the perfect printed surface creates the true “magazine à la page”!

Lagardère Active is a leading magazine publisher worldwide, with a worldwide turnover of 2,111 Ml€ (2008), with a major presence in France and Europe. In this huge and exciting world, many other titles are printed today on Burgo papers in various European countries.

The best known names among these are Paris Match, Public, Art&Décoration in France, Gioia, Home, Riders in Italy and A.R., Quo in Spain.