Inkjet & Digital Printing

Xeikon Invites InfoTrends 2009 TransPromo Summit Attendees for Open House

Thursday 01. October 2009 - Transpromo conferences provide unique opportunity to educate marketers, agencies and print service providers about the business opportunities of Xeikon solutions

Xeikon, a division of Punch Graphix, is inviting attendees of the European TransPromo Summit to its Open House event on October 6. Xeikon will participate in a number of educational panel discussions at the Summit, which takes place in Brussels on October 6-7. Delegates registering for the Summit can sign up for the Open House event free of charge, and get the chance to see live demonstrations of Xeikon’s range of transactional and transpromotional printing solutions.

See transpromo printing in action
To make things as easy as possible, Xeikon has arranged for delegates to be transported from 9:00 onwards on the morning of October 6th, from the Conference Centre to the company’s facilities based in Lier (Belgium). Delegates will receive presentations on TransPromo printing, and will be able to see the many printing applications made possible with the Xeikon digital presses in the democentre. There is also the chance to visit the Xeikon manufacturing facilities where the company’s range of printing presses are manufactured and assembled. After lunch, delegates will be brought back to the Conference Centre to rejoin the conference program.

“TransPromo is one of the most exciting applications of digital printing,” says Danny Mertens, Business Development Manager Document Printing, Xeikon. “It gives large companies a new, highly targeted medium for communicating with their customers, while for printers its represents a new source of revenue. The Open House event will bring delegates up to speed with the latest trends in this sector, and will show them how they can incorporate digital into their infrastructure and penetrate this lucrative market.”

Digital technologies driving TransPromo
Danny Mertens, Xeikon’s resident expert in transpromotional printing, will be representing Xeikon in a panel discussion about the digital technologies that are driving the growth in TransPromo. In addition, Per Larsson, Sales & Marketing Manager from Parajett, a Xeikon customer, will present a live TransPromo case study which will offer insight on how to execute a transpromotional campaign and discuss the importance of quality printing in TransPromo applications.

Xeikon: leading the way to business success in TransPromo
“As pioneers and trendsetters in the digital printing arena,” adds Mertens, “we count a number of high-profile service bureaus, data centres from around the globe amongst our customers. As a result, we have gained a deep understanding of the business and production requirements in the transactional and TransPromo markets and have developed technology and solutions designed to meet those requirements. Attendees at both TransPromo Summits will have the opportunity to learn more about the advances Xeikon is making in these markets during their visit to the exhibit hall.”

For more information on the Xeikon Open House Event, please contact Frank Vanmeenen on frank.vanmeenen@punchgraphix.com

Xeikon solutions address three key drivers of the TransPromo and transactional printing markets. These include:

Quality: Retailers were among the first to spot the promotional potential of transactional documents, using these utilitarian customer communications as a platform to unify customer communications and make promotional messaging more affordable, effective and relevant. When these communications are promoting an expensive item or representing a marketer’s brand, high quality is essential. The Xeikon 8000 features a new generation of high-precision imaging heads that combine true 1200 dpi resolution and 1200 x 3600 dpi addressability with variable dot density. This unique combination of high resolution, high addressability and 4-bit depth results in the highest commercial print quality. The increased resolution is especially useful for printing minute details such as micro-texts and guilloches in security features, serifs and fine lines in certain fonts, and hairlines. As TransPromo communications become increasingly mainstream, quality expectations will only grow,
and Xeikon is well positioned to meet those growing demands.
Productivity: Xeikon 8000 web-fed presses are ideal for heavy-duty print jobs. The Xeikon 8000 press offers an exceptional uptime of 90% and achieves duty cycles of 8.5 million A4 pages per month. Another productivity-enhancing feature is the Xeikon patented One-Pass-DuplexTM technology enabling simultaneous double-sided printing and perfect front-to-back registration. The Xeikon X-800 digital front end provides Xeikon presses with sophisticated control over color registration, color consistency and color accuracy. Combining the Xeikon IPDS controller and the X-800 DFE ensures a high performance workflow and opens the door to transforming classical transactional documents into meaningful marketing communication tools that add value and deepen customer relationships.

Environmentally responsible printing: Digital printing offers many benefits in minimizing the environmental impact of printed materials and the printing process. These include the elimination of a number of costly stages in the traditional offset printing process that consume both time and energy, makeready waste and the chemistry that is often associated with the offset printing process. Digital printing allows operators to print only what is needed, with virtually no makeready waste and no chemistry. In addition, independent research has shown that Xeikon toner has one of the highest deinkability percentages in the market and contains no hazardous substances. This means that Xeikon-printed paper is guaranteed to be recyclable, increasingly important as both buyers and sellers of print express a growing demand for sustainable printing processes.