Business News
VistaPrint Secures Over 75,000 Paying Website Subscribers
Friday 26. December 2008 - Company Hits Milestone in Eight Months; Helps Small Businesses Worldwide Market Online With Easy-to-Use Website Solution
VistaPrint Limited (NASDAQ: VPRT), the small business marketing company, today announced that it has secured over 75,000 paying subscribers with its unique Website solution. This robust offering, which launched originally in April of this year, includes design, hosting and customization for small business and consumers who want a dramatic Web presence. Many happy VistaPrint customers worldwide have found the solution amazingly easy to use, affordable and simple to maintain. It has empowered many small businesses to easily market their businesses online in a cost-effective manner.
“VistaPrint’s addition of Websites has helped me market and grow my business tremendously. It was quick and very easy to put together,” said Nicole Pulley, owner of Interior Affairs in Helotes, Texas. “I now have a great, professional Website that has generated nearly 1,000 hits in just four months. VistaPrint has excellent customer service and is always available to answer questions and make sure their customers are completely satisfied.”
Knowing that more and more activity is taking place on the Internet, and its small business customers had a desire to make an impact online, VistaPrint sought to meet that demand with a simple to use Website solution. The company’s talented in-house software engineers were tasked with generating a complete end-to-end tool that would be easy to use for those with no programming skills. The result was a Website solution that has generated thousands of unique and dynamic sites across the Internet. Many of these sites have been created by users who had little in the way of Web experience, something that isn’t as easy with various competitor sites. VistaPrint currently offers its Website solution in 17 of its 19 localized markets, including the United States, Australia, Belgium, Canada, Denmark, European Union, France, Germany, Ireland, Italy, the Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, and the United Kingdom.
“When we first came up with the concept for the Websites offering, we knew that making it simple to get started was paramount. Essentially we wanted to take the experience of creating a business card on our site — using templates and simple design studio tools — and apply that to creating a Website,” said VistaPrint’s Marketing Manager Elise Rhoads. “With over 75,000 paying subscribers today, we feel that we have accomplished that goal to a degree. It’s clear that our solution has truly taken hold and we’ve succeeded where some competitors haven’t. But we continue to make improvements and additions to the offering as we get subscriber feedback.”
The company recently announced several additions to its Websites solution, which starts at just $4.99 per month and includes a one month free trial. For example, a Creative Services team is dedicated to working with customers to design and launch their own site should they choose. Other features include a payment option in PayPal which can allow small businesses to make sales, and e-mail addresses have also been added to a number of the packages. Also, songs and video can be embedded into the sites for an extra personal touch.
In addition to Websites, VistaPrint offers small businesses peace of mind by providing everything they need to market their business. Products include high-quality and low-cost printed products such as holiday cards, brochures, custom postcards, and return address stamps; promotional apparel including hats and T-shirts; and marketing services such as copywriting, design and postcard mailing. The company also offers a number of helpful videos and articles on marketing their small business in its virtual Learning Center.