Business News
VISTAPRINT EXPANDS SIGNAGE LINE WITH LAWN SIGNS
Wednesday 06. August 2008 - Small Businesses Can Now Market Themselves from the Ground, Up
VistaPrint Limited (Nasdaq:VPRT), the small business marketing company, today continued to make inroads into the intensely competitive signage marketplace with the announcement of customizable lawn signs. The newest addition to VistaPrints ever expanding product line allows small businesses to display their company name and message in viewable locations outside of any home or office and for a fraction of the cost of other options.
Full-color lawn signs are the perfect way for smaller businesses to get the much needed attention of potential customers, who could be neighbors, other businesses or passersby. Putting a sign curbside with a company logo and message on it develops widespread brand awareness, putting your company and services in the minds of consumers. Lawn signs are useful for retail locations to advertise special sales, real estate offices to inform the public of an open house, or for any business to promote that they are hiring personnel. Consumers can also use the signs for yard sales, birthday parties, or to endorse a political candidate.
“Expanding our signage line is an exciting opportunity for VistaPrint. Moving beyond the typical printed products found at local printers allows us to offer our customers products they wouldnt normally expect from us and at lower prices than many competitors,” said VistaPrints Product Marketing Specialist Josh Berg. “Because we have developed a robust automation infrastructure it gives us the ability to produce small quantities on a large scale. It also allows us to think about different products other printers wouldnt consider.”
VistaPrints high-quality lawn signs are available with either pre-made templates or by uploading a complete design. As with all of VistaPrints printed products, templates cover a range of industries from landscaping to animal care to salons and spas. Signs can be purchased with a metal stand to display outside and are completely weatherproof. In order to draw the most attention lawn signs are available in two sizes. The smaller size is 18″x12″ and starts at just $11.99, while the larger size is 27″x18″ and starts at $19.99. To order lawn signs from VistaPrint, visit www.vistaprint.com/lawnsigns.
VistaPrint continues to expand into non-traditional printed products, but also continues to give its small business customers everything they need to market their business. Signage follows similar moves into the promotional marketing arena with products like T-shirts, pens, hats, car door magnets, and window decals. The company will continue to focus on giving small businesses everything they need to make a dramatic marketing impact.
In addition to lawn signs, VistaPrint offers small businesses peace of mind by providing everything they need to market their businesses. Products include high-quality and low-cost printed products such as business cards, brochures, car magnets, calendars and return labels; promotional apparel including hats and T-shirts; and marketing services such as copywriting, design and postcard mailing. The company also offers a number of helpful videos and articles on marketing their small business in their virtual Learning Center.