Prepress
Independent News and Media Chooses Nstein to Semantically Tag All Assets and Drive Online Revenues
Friday 07. November 2008 - Nstein's text mining critical to leveraging millions of assets for its largest newspapers
Nstein Technologies Inc. www.nstein.com (TSX-V: EIN), a leader in digital publishing solutions for newspapers, magazines and online content providers, announced that the Independent News and Media (UK) Ltd has selected Nstein’s Text Mining Engine (TME) solution to semantically tag and organize its vast library of media assets. TME is the foundation and a key component of Nstein’s Digital Publishing Suite also including innovative Web Content Management Solution (WCM), Digital Asset Management (DAM), and Picture Management Desk (PMD).
The international media chain owns paper and radio stations on four continents including the UK’s The Independent and Northern Ireland’s 137-year old Belfast Telegraph. The two papers represent a wealth of content on their respective websites, but readers have not begun to tap this rich repository. With Nstein’s TME, Independent News and Media’s news articles will be semantically analyzed and automatically enriched with content tags, enabling better search engine optimization, and an enriched online readership experience with easier content discovery.
“We want to make readers more aware of the great content we have,” explained Bill Swanson, Managing Director of Digital. “With its patented approach to creating rich metadata, Nstein is helping us redefine navigation and search on our site. By semantically analyzing each piece of content, Nstein’s TME creates a ‘linguistic fingerprint’ of our library. By doing this, we can expose important concepts and entities, in addition to closely matching similar content – thereby significantly increasing relevant results for our readers. In clustering associated content together, we will increase our page views dramatically.”
“Independent News and Media is already using Nstein’s Digital Asset Management (DAM) and Picture Management Desk (PMD) – so we are thrilled that it has chosen Nstein’s solutions to automatically generate rich metadata and power its search engine for its websites,” said Louis Mousseau, Managing Director of Nstein Europe. “By semantically tagging assets, publishers can automatically and proactively ‘propose’ relevant content to readers — creating a dramatically superior user experience. When publishers expose content in this fashion, search engine traffic and impressions per visit, or “stickiness,” will significantly increase – resulting in higher advertising revenues.”
Nstein is the online provider of choice for many of the world’s leading media companies, including: News International, Associated Newspapers, Financial Times, Telegraph, Liberation, Groupe Moniteur, Transcontinental Media, Conde Nast, ImpreMedia and Gesca Digital Media.