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Omaha World-Herald Chooses Nstein to Create New Verticals, Enhance Reader Experience

Friday 22. August 2008 - Nstein's text mining critical to leveraging hundreds of thousands of assets

Nstein Technologies Inc. (TSX-V: EIN), a leader in digital publishing solutions for newspapers, magazines and online content providers, announced that Omaha World-Herald Company (OWH), owner of daily and weekly newspapers in Nebraska and Iowa, has selected Nstein’s Text Mining Engine solution to semantically organize its vast library of media assets.

OWH is the largest employee-owned newspaper in the United States and has been publishing its flagship paper since 1885, and on the web since 1996. In an effort to create a more rewarding news product for its audience, the company sought in 2008 to flatten the newsroom to serve all channels in order to produce news 24/7. Central to this vision is the ability to tag media assets with rich metadata that reflects the OWH brand and the markets it serves.

With Nstein Technologies’ text mining, OWH will be able to more efficiently and consistently tag all user and editorially-generated content, including articles, images, and videos. In addition to enhancing front-end and editorial search, these tags will help OWH augment SEO on all of its sites, automate workflows, enable personalization, and streamline syndication efforts.

“When we first saw the product demoed, we were intrigued with how quickly content could be tagged – and found,” said Jeff Carney, Assistant Managing Editor, Omaha World-Herald. “Management immediately recognized that if we wanted to create a new vertical on, say, Outdoor Sports, we would now be able to mine our assets and create new products almost on the fly. Eventually we plan to tag advertising as well – to better associate relevant content with ads.”

“Omaha World-Herald is an extremely progressive and forward-thinking company, and we are thrilled that after exhaustive analysis, OMH chose Nstein to automatically generate rich metadata,” said Luc Filiatreault, President and CEO of Nstein Technologies. “Management understands that having a comprehensive inventory of all its assets is the easiest way to leverage and monetize the content that they have invested in.”

Nstein is the online provider of choice for many of the world’s leading media companies, including: News International, Transcontinental Media, Conde Nast, ImpreMedia and Gesca Digital Media.