Finishing & Screen Printing
Great start for Hohners new era and the new HSB 8.000
Thursday 03. July 2008 - Hohner with perfection in postpress - success in all regards
The Southern-German company known for their expertise as a stichting head manufacturer and machinery builder for wire stitching applications has successfully rebranded with their new grey-orange corporate identity.
The new image introduced to the printing industry at drupa in hall 6, booth B10 has been well accepted by customers and business partners alike, as is the brand new HSB 8.000, the so called “Tool-less” saddle binder for wire stitching, which completes the line next to its big brother, the HSB 10.000, Hohners “Fully automatic” saddle binder.
“Our expectations have been far exceeded”, Peter Schöllhorn, Managing Director of Hohner says. “After not even one week, we had actually achieved our internal objectives; this success must be seen as a signal that we are on the right track and we have to thank both, our staff for their high involvement and ambition and our customers for their trust in our machines and for their conviction of our expertise in the wire stitching postpress segment,” Schöllhorn adds.
“It is difficult to say what has been the driver behind this extremely positive feed back at drupa”, he further comments, “but for sure our new dynamic look apparently fits better to our changed company strategy of a dynamic, innovative team with global setup and high responsiveness to the customers needs.”
Evidently, also the new sales organisation with two new faces, Mr. Uwe Buhmann and Mr. Oktay Özsaran as well as a reorganized agency network are enhancing the higher efficiency at Hohner.
“Last but not least, the high quality standard of our machines with their very unique selling points and features seem to have convinced, over the last 10 years, more and more customers of the fact that Hohner is more than only an alternative to the competition, but forward thinking industrial machinery builder with a more personal note than bigger competitors,” Schöllhorn closes his feedback to drupa so far, and with a smile, adds, “this is why the slogan >>Hohner – simply different << is more than a catch phrase to describe our Company.