Finishing & Screen Printing
Hohner – “In 3 hours around the world”
Wednesday 02. July 2008 - Stand Parties at Hohner - perfection in postpress with great feed back
With the motto “In 3 hours around the world” Hohner Maschinenbau GmbH had invited their customers and representatives at drupa, twice to their stand 6, B10 from 6:00 to 9:00 P.M. The motto ” In 3 hours around the world” was meant to honour Hohners international customer portfolio and transmit the clear message of a grown and modified company structure with sales subsidiaries in USA, UK and Spain and a production and sales site in China.
In a leisure and welcoming atmosphere, underlined by rhythms of the most diverse parts of the world, Hohner in their new colours of grey and orange, took their almost 100 guests, for each event, on a lovely finger-food-journey around the globe.
In contrast to the daily discussions of the busy Hohner booth, the focus in the evenings was a casual, more personal interaction between employees, customers and international agents and dealers.
To make sure the evening will stay unforgettable, Slawa (an entertainment artist) made ink portraits of the guests, which they could of course take home.
No doubt, the end of the parties were a little later than foreseen, as the good mood of the evening inspired guests to turn the Hohner booth into a lively dance floor and with the lead of one customer singing a rap version, some of the employees very spontaneously took the microphone and started karaoke.
In the end it all fits quite well to the companies new advertisement slogan: Hohner – simply different.