Packaging

REXAM REINVENTS SHINE WITH OPALIS FOR THE NEW “ADDICT HIGH SHINE” LIPSTICK BY DIOR

Monday 05. May 2008 - New light, colour and reflective effects designed by Rexam

Dior’s lipstick tube by Dior has been reborn into a new, even more glittering style. To create new shimmering highlights on the lipstick’s tube, Rexam, Dior’s regular partner for the entire Dior Addict range, once again rose to the challenge demonstrating all its expertise in surface treatment.

For its new lipstick, Dior offers a high quality effect playing on transparency, shine and the effects of changing colours.

Rexam Make Up’s objective was to create a surface treatment over the whole cap and produce it on an industrial scale.

To meet this challenge, Rexam Make Up called upon the expertise of its Rexam Simandre site in Burgundy, choosing Opalis, the name of a surface treatment developed with Dior. Using a painstaking process of metal spraying over the whole surface, the tube reflects light like a fine gemstone, sparkling with shine, transparency and complex colour.

With “Dior Addict High Shine,” all the aesthetic finishes which have made the “Dior Addict High Colour” lipstick a success are also found:

– the precision of the hot stamping silver colour over the thin section of the tube
– the invisibility of the parting lines
– the engraving of the CD logo on the top of the base
– the silver metal spraying of the base in ABS
– the engraving of the Dior logo in the mould

Thanks to this innovation, the Dior Addict range will continue to please, surprise and impress consumers all over the world.

Once again, Rexam Make Up has proven its technical expertise and strengthened its partnership with this renowned customer and the Dior Addict range.