Packaging
REXAMS NEW XM99 PLASTIC FRAGRANCE PUMP: ENHANCED COLOR FLEXIBILITY FOR HEIGHTENED RETAIL APPEAL
Thursday 01. May 2008 - Elegant, sleek, dependable, smooth - yet cost effective
The XM 99 – Rexams newest fragrance pump – offers Snap-On dependability and efficiency, sleek, sophisticated good looks, color flexibility for maximum on-shelf appeal, and low actuation force, all in a user-friendly, cost-efficient, 100 percent plastic design perfect for product lines around the world.
Rexam is a global market leader in the design and manufacture of fragrance pumps. The company offers customers the highest levels of innovation, service and product integrity, as well as unsurpassed advantages from the companys capabilities as a single-source supplier. Rexam fragrance pumps are used by the worlds most revered and trusted brands.
“We know plastic,” said Julie Vergnion, Rexam Personal Care Product Manager – Fragrance, “and our ability to innovate allows us to offer a fragrance pump with great color flexibility, that will delight todays demanding consumers, differentiate product lines, and provide maximum value to our customers.”
The XM 99 is delivered fully assembled. Secure attachment of the pump to the bottle is assured – for the life of the fragrance product – thanks to Rexams proven, efficient, Snap-On system. This outside neck attachment is tamper-proof, airtight and, because of its single material assembly, facilitates recycling.
This fun, colorful collection of perfume pumps allows exciting new product range alternatives, since the pump can be ordered in the same color for collar and actuator, or in two colors. Standard colors include White, Black and Natural. Or, choose from six different basic colors: Yellow, Orange, Red, Green, Blue and Pink. Customers can opt for a variety of color combinations.
Consumers will appreciate the smooth-operating 14mm actuator, which requires minimal force to deliver its 100 µl dosage. To further enhance efficiencies, the XM 99 pump size is standard FEA 15 and stacking height is 13.50mm.