Monday 21. March 2011
arvato develops innovative customer relationship programme with AstraZeneca UK
The UK Marketing Company of AstraZeneca, one of the worlds leading pharmaceutical companies, has appointed arvato to design and manage a new support and information service for healthcare professionals. From the beginning of March, the innovative TeleReach programme will enable AstraZeneca to offer healthcare professionals the opportunity to engage in telephone dialogue about AZs medicines and value-added services.