Business News

FIRST EDITION OF THE LENSTAR LENTICULAR PRINT AWARD

Tuesday 22. March 2011 - DPLenticular and www.lenstar.org, have teamed up to create the Lenstar Lenticular Print Award. This award, the first of its kind, has specifically been created to reward and encourage companies and individuals in the development and use of lenticular printing throughout the marketing and communication mix.

This new award is an incredible opportunity for the graphic arts community to recognize the growing importance of lenticular imaging as a product differentiator and a mechanism for ensuring that promotional efforts stand out from the crowd.
Eligibility
Participating in the Lenstar Lenticular Print Award is free of charge, and the contest is open to any candidate, person or company, having activities in the field of creating, processing and printing of lenticular images. All visual effects such as flips, animation, zoom, morphing and 3D effects qualify for the award, but must be printed (offset or digital) directly onto the back of lenticular sheets.
The winners of the LLPA 2011 edition will be announced on May 26th at Dimension 3, the International 3D & New Image Forum in Paris. All entries will be shown on the large LLPA stand, and with more than 3500 visitors representing 32 countries attending last year’s edition, this creates an enormous visibility, both for lenticular print and the participating companies.
There will be one winner (award) for each of the five different categories. The winning candidate will be awarded with a “Lenstar Lenticular Print Award” certificate, and a digital Lenstar Lenticular Print Award logo they can show on their websites or in other forms of communications.
To cover the entirety of applications for which lenticular images are suited, five different categories have been defined. An award shall be awarded for each category.
Sales material – Merchandising products such as postcards, posters, etc.
Premium promotional material – Objects, magnets, gadgets, accessories, gimmicks, etc.
Packaging material – Book or magazine covers, CD, DVD, in-pack content, partial or full on-pack content, other packaging, etc.
Promotional material – Point of Sales or Point of Purchase such as poster, shelf tag, wobbler, display, aisle decoration, face frames, etc.
Large Format – Any format between 711 x 1016mm (28 x 40 inches) and 1219 x 1828mm (48 x 72 inches) Produced in offset or digital.
Judging
The judging has been carefully planned to ensure the highest possible standards and integrity. The members of the jury will be chosen from a group of recognized professionals involved in the creation, production, and promotion of printing.
Next to the official judging, there will also be a Public Prize. Visitors will be able to submit their voting document in a ballot box located on the Lenstar Lenticular Print Award 2011 stand at Dimension 3. The public’s favorite will receive the “LLPA Supreme Public Preference” Award.
Judging criteria
Entries are judged based on the following criteria: creation (relevance and impact of the message, and originality), technical prepress (DPI quality, depth), technical printing (color registration, phasing, and colorimetric profiling).