Printers adapting to challenging market conditions by successfully launching new products and services
This years drupa Spotlight report, Strategic choices in a competitive and converging marketplace, will be published in May. In a survey (conducted before the coronavirus outbreak) over 500 printers and almost 200 suppliers described the challenges and successes of launching new products and services. For many in the industry, planning their recovery from the coronavirus recession may well necessitate such launches, so lessons must be drawn on how best to do so.