Business News
DirectMail Launches Its Charitable Share of Wallet Solution
Tuesday 30. July 2013 - Nonprofits Gain Five Separate Ways to Increase Net Revenue via Insight-Driven Donor Segmentation and Messaging
DirectMail.com, a market leader in Intelligent Direct Marketing Solutions that elicit a “Yes!” response, announced today the launch of Charitable Share of Wallet (CSW), a custom, data-driven solution combining data, analytics and dynamic creative concepts to increase nonprofits’ net revenue via decreased direct marketing costs and increased donor response rates. The solution, which is the latest offering from DirectMail.com’s fundraising practice, incorporates five separate techniques that its experts use alone or in combination to achieve greater return on marketing investment (ROI) for clients.
Nonprofits from every sector face serious fundraising challenges. Acquisition and cultivation costs are rising at the same time name availability and response rates are falling. Moreover, most nonprofits find integrated marketing and dynamic messaging techniques difficult to implement. The specialists at DirectMail.com overcome these issues by implementing the CSW process wherein donor insight, scoring, segmentation, and variable messaging and creative work collaboratively to achieve nonprofits’ objectives. DirectMail.com’s proprietary approach, driven by its patented Insight Engine, enables unprecedented personalization, customized ask arrays, geographic selection criteria, customized modeling and multi-channel data integration.
CSW is available now, with the ideal customer being medium- to large-size nonprofits with a direct marketing program. Notably, under the overall CSW umbrella, DirectMail.com has adapted the solution to reflect fundraising practices unique to each nonprofit sector. Thus, DirectMail.com is offering Hospital CSW, University CSW, and Social CSW, among others.
Robert Salta, Principal of DirectMail.com, said, “Over the past several years, we’ve been testing and refining CSW and documented its effectiveness. Using nonprofits’ transactional files in combination with our proprietary technology, we identify tangible ways that nonprofits can market smarter and increase gift amounts, donor files and retention rates. And, because CSW leverages techniques in combination, most customers experience ROI increases on the order of 20% to 40%.”
To read how one healthcare nonprofit lifted its response rate by 43% and increased ROI by 62%, please download DirectMail.com’s June 2013 Intelligent Marketer white paper.
DirectMail.com will be exhibiting at Booth #309 at the 8th Annual Bridge to Integrated Marketing & Fundraising Conference being held at The Gaylord National Resort & Convention Center in Fort Washington, Md. The firm will demonstrate the CSW solution from 10:00 a.m. to 6:30 p.m. on August 1st and 10:00 a.m. to 2:00 p.m. on August 2nd. Stop by and learn how our specialists can harness the power of insight-driven donor segmentation and messaging for your organization’s benefit.