Business News

DirectMail.com Details 2010 Accomplishments and Successes

Tuesday 15. February 2011 - New Clients, Technology and Corporate Growth Bring Company into New Year

DirectMail.com, a leading provider of integrated direct marketing solutions, today released its annual summary of notable accomplishments and successes for 2010. Highlights include celebrating a major corporate milestone; achieving industry recognition for its website; adding new clients; and expanding capabilities through personnel hires, corporate acquisitions and strategic alliances.
Corporate Milestones: DirectMail.com celebrated the 40th anniversary of its founding, a milestone that also marked 40 years of continuous family ownership. In making this announcement, DirectMail.com recounted its role in introducing a number of industry “firsts,” including being the first to incorporate multiple personalization points in computer-generated letters; use software to identify recipient gender; and employ name labels as premiums. During 2010, DirectMail.com also attained another major milestone: mailing its six billionth direct mail marketing piece.
Corporate Strategy: DirectMail.com hosted a Chinese business delegation sponsored by the China Post Group. The delegates, who visited the United States as part of a business exchange program, selected DirectMail.com as a U.S. direct mail industry business model worthy of study. DirectMail.com expanded business capabilities through the acquisition of Eagle Direct, LLC, an Upper Marlboro, Md. direct mail shop. The acquisition increased DirectMail.com’s capacity by over 500,000 pieces per day and enhanced its capabilities relative to multi-insert packages. In March, DirectMail.com made public its multi-pronged program of green initiatives designed to minimize the negative impacts of its operations on the environment. Among the many achievements detailed, DirectMail.com has recycled almost 1.5 million pounds of paper and reduced its carbon dioxide emissions by nearly 5,000 pounds. The firm’s ongoing efforts to maintain a free National Do Not Mail List as a public service have saved untold numbers of trees by minimizing the amount of unwanted direct mail list registrants receive.
Awards and Recognition: In April, the Printing and Graphics Association MidAtlantic honored DirectMail.com with two Excellence in Print Awards: the “Award of Excellence—Website Design” for its functional and easy-to-use website and the “Award of Excellence—Printers, Self-advertising” for a digital press holiday card marketing campaign. In September, the Washington Metropolitan (Capital District) Postal Customer Council (PCC) selected DirectMail.com employee Karre Cordone as Industry Member of the Year for her efforts on behalf of the council, especially in preparing for National PCC Day. Further, December 2, 2010 marked the 24th year the Direct Marketing Association of Washington-Education Foundation awarded the John Swain Memorial Scholarship. DirectMail.com funds the scholarship, which is named in honor of John Swain, the co-founder of DirectMail.com.
Technology: In 2010, DirectMail.com both announced the receipt of a patent on its GeoSelector technology and detailed ongoing efforts to increase the tool’s functionality and usefulness. GeoSelector offers every organization with Internet access a high-end geographic and demographic marketing tool that is quick, easy to use and affordable. At DMA 2010, DirectMail.com unveiled the beta version of the next generation of its GeoSelector technology. It offers more features and faster speeds through programming enhancements and other changes.
Clients, Partners and Personnel: In 2010, DirectMail.com signed a variety of nonprofit and commercial clients including Capital Hospice, National Wildlife Federation, Lawn Doctor, Inc. and ServiceMaster Brands Management, LLC. In addition to these new client wins, DirectMail.com announced a strategic partnership with Texas-based DirectStrategies, a direct response fundraising agency. DirectStrategies licensed the firm’s GeoSelector software to support the fundraising efforts of its nonprofit clients throughout the Southwest. DirectMail.com expanded its staff, adding Deborah Albro, Vice President, Customer Service & Operations; Dustina Bittner, Sales Executive; Richard DeVeau, Creative Director/Copywriter; and Margaret McLaughlin, New Business Specialist.
Price Anderson, Vice President of Sales & Marketing, DirectMail.com, says “Over the past year, DirectMail.com has expanded and innovated to keep pace with changes within the direct mail industry. During a year when many businesses experienced negative growth or worse, DirectMail.com grew and prospered. We are justifiably proud of our 2010 successes and the industry recognition we’ve achieved. We owe much to our staff and their ongoing commitment to excellence and customer service.”