Prepress
DirectSmile showcases new Cross Media Designer solution and introduces DirectSmile UK at mediaPro 2010
Friday 05. November 2010 - At mediaPro 2010 (stand 74), 2-3 November, DirectSmile will be giving live demonstrations of its new ground-breaking cross-media toolkit, Cross Media Designer.
Visitors to the DirectSmile stand, hosted for the first time by the dedicated, DirectSmile UK team, will have the opportunity to discover how Cross Media Designer has opened up an entire discipline to professionals who previously didn’t have access to the html knowledge required to produce high-impact digital marketing campaigns.
Part of the Cross Media 4.0 suite, Cross Media Designer allows users to produce personalised e-mail campaigns and PURLs easily from one central database without any knowledge of html coding. This integrated approach means that one person can build an entire campaign – without having to coordinate external service providers with different skills such as graphic design, data management or web design or running the risk of losing vital data when working with several copies of a database.
The inventor of image personalisation and one of the leading suppliers of software for variable data printing and cross-media marketing, DirectSmile has significantly extended its product portfolio over the last few years and shaped the cross-media landscape by introducing ever-more innovative products.
“Cross Media Designer is a software revolution for print service providers, agencies and corporate enterprises. There is no other software in the world that can build response-intensive PURLs and e-mails as easily, just by dragging and dropping elements into a layout,” said Axel Marciniak, General Manager at DirectSmile.
The software’s drag-and-drop functionality, with the ability to collect and manage digital assets, preview designs and interrogate recipient databases significantly increases the potential for campaign success.
Building on the commercial success of the Cross Media 4.0 suite, DirectSmile has gradually extended its worldwide presence and the company’s new UK branch, DirectSmile UK will be introduced at the event. The UK-based team of industry experts will be able to provide DirectSmile customers with additional services such as localised support and training courses.
At mediaPro, the DirectSmile UK team will be joined on the stand by established marketing experts THE SOURCE Marketing Group. This cooperation is the start of a professional partnership, uniting THE SOURCE Marketing Group´s extensive knowledge of the marketing sector with DirectsSmile UK´s expertise in the print industry.
Neil Bather, UK Managing Director, DirectSmile, says, “Ideally aligned to provide comprehensive support and local services to our UK customers, the partnership between THE SOURCE and DirectSmile UK reflects the affiliation between print and marketing, apparent in the industry today. As such, we think mediaPro, an event promoting integrated communications, is the perfect platform to introduce DirectSmile UK and demonstrate our latest integrated marketing solution, Cross Media 4.0.”
Visit DirectSmile at mediaPro, Olympia 2, London from 2-3 November 2010.