Prepress

First alfa customer forum a resounding success

Monday 29. December 2008 - The 27 November 2008 marked the first time the alfa customer forum was held. Around 30 representatives from the publishing and media industry took the opportunity to engage in an intensive exchange of ideas with alfa product managers. The focus of this first event was the alfa AdSuite Enterprise advertisement management system.

After the current product innovations were presented, the next development stages were discussed with the participants. The aim of this exchange was to highlight, examine and discuss customer wishes and requirements to enable them to be incorporated into the development process. This approach ensures that alfa Media will also be closely aligned to market requirements in future and will allow it to cement its position as a customer-focused full-service provider.

“Interesting aspects, some of which also only emerged as a result of the discussion, made the first alfa customer forum a great success for participants and alfa Media in equal measure,” according to Rainer Lang, head of sales and marketing at alfa Media, “we came away from this event having gained important insights.”

alfa Media plans to host the alfa customer forum 2-3 times annually.