Packaging
David La Chapelle celebrates Rémy Martin with SLEEVER
Wednesday 03. December 2008 - Extremely popular in the US, Rémy Martin Cognac called upon the famous photographer David La Chapelle to design a limited edition bottle and entrusted Sleever International with its manufacture.
Inspired by Josephine Baker and the Roaring Twenties, this colorful creation embodies the party spirit!
Unprecedented brand promotion
The House of Rémy Martin creates a happening in the cognac world. For the first time, a bottle of cognac is adorned with a limited edition sleeve.
The 75cl collectible also comes in a 1.75 liter numbered magnum version: on sale over the web for 300 minutes, the 300 magnums were snapped up in seconds!
A mammoth work of restitution
Working with Rémy Martin, Sleever International developed a customized solution to satisfy the brands demands. The challenge facing Sleever International was to faithfully reproduce the colors and shapes of the visual designed by the Barbé agency, working to David La Chapelles design.
Sleever International harnessed all its graphic know-how (morphism, color, image treatment and graphic reconstruction) to guarantee the faithful reproduction of the artistic design, all of which on a 100% decorated bottle with over 70% diameter differentials, particularly visible in the details of the body of the young woman, but also in the background of the design.
An A to Z project
For the purposes of this project, Sleever International provided Rémy Martin with its entire system expertise from Sleever Studio during the development phase and Sleever Labels for the construction and manufacture of the sleeve to Decosleeve and Sleever Machines for the implementation and guarantee of the quality of the final result.
The fruit of six months of development, this collectible cognac bottle is the result of the joint efforts of the House of Rémy Martin, the Barbé agency that supervised the project and Sleever International, which once again demonstrated its skill in collaborating with its customers at every development stage for collectible events.