Packaging
MeadWestvaco AGI Media Signs Exclusive Agreement with Expericard AB for North American Manufacture of Expericard Optical Media Packaging
Monday 24. November 2008 - MeadWestvaco AGI Media, a leading global supplier of media packaging, has entered into a licensing agreement with Expericard AB, part of the Swedish Bonnier Group of companies, for the exclusive North American manufacture and supply of Expericard optical media packaging AGI Media leveraged its expertise in high-value media packaging to develop a cost-efficient, fully automatic packaging process for the new Expericard.
Expericard represents a revolution in optical media delivery packaging, and a revolutionary way for retailers to communicate with customers via direct mail. Using the patented Expericard packaging, retailers can put the power of a DVD or CD-ROM directly into consumers hands via an ultra-lightweight, durable postcard (now called Media Link postcards). This extremely cost-effective and powerful direct-mail vehicle lets the recipient simply pop out the DVD or CD-ROM, drop it into a media player, and instantly experience what the retailer has to offer via films, interactivity, slide shows, guided tours, games, and more. Expericard delivers such information with tremendous ease no downloads, no interruptions, no limits on content, and no compromise on quality.
“AGI Media is very pleased to be associated with Expericard AB and the Bonnier Group as they launch this exciting and powerful new product,” said MeadWestvaco AGI Media vice president Rick Wietsma. “As their exclusive North American partner, we are helping to take direct mail to a new level with this innovative digital-media-delivery packaging solution. This is an exciting opportunity for our customers, who can now fully leverage the power of digital media in a creative, effective and cost-efficient way.”
“We have been looking to enter the U.S. market with the right partner for some time,” said Peter Gustafsson, CEO of Expericard AB. “We have found that partner in MeadWestvaco AGI Media and look forward to a very exciting relationship with this world-leading media packaging company.”
Expericard AB was founded in 2003. In addition to offering its Expericard Postcards with the power of digital media to the retail market, the company also develops new business concepts for the retail market and partners with direct-marketing companies. For more information, please visit www.expericard.com
AGI Media will become part of MeadWestvacos new Consumer Solutions Group, which will maximize the companys resources in creative design, print, manufacturing and systems and equipment, and offer a comprehensive, simplified process for innovative consumer packaging solutions. MeadWestvaco Corporation is a global packaging company that delivers high-value packaging solutions and products to the worlds most recognized companies in the food and beverage, media and entertainment, personal care, cosmetic, and healthcare industries. The company also has market-leading positions in its Consumer & Office Products, Specialty Chemicals and Specialty Papers businesses. MeadWestvaco, with operations in more than 29 countries, has been selected for the Dow Jones Sustainability Indexes, and manages all of its forestlands in accordance with internationally recognized forest certification standards.