Packaging
MWV Arms Newell Rubbermaid Office Products with Secure, Sustainable Packaging Solution for Sharpie Brand
Tuesday 07. October 2008 - Sharpie Fine Retractable 10-count marker pack receives a sustainable makeover: 60% plastic reduction
Global packaging solutions leader MeadWestvaco Corporation (NYSE: MWV) announced that it has begun to supply Newell Rubbermaid Office Products, a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization, Natralock paperboard based security packaging for their Sharpie Fine Retractable 10-count marker pack in club stores. Newell Rubbermaid Office Products selected MWVs Natralock to replace their previously used mock-clamshell packaging after improvements on sustainability measures were demonstrated.
“MWV was great to work with from the start – very responsive to package design ideas and proactive in providing design parameters,” says Randy Canlas, packaging leader – markers (Sharpie, Sharpie Accent, EXPO Dry Erase). “With strong sustainability features, product security, curl-resistance and graphics capabilities, Natralock packaging is a perfect fit for the Sharpie club pack. The new product packaging resulted in a 60 percent reduction in plastic used, which was attractive from an environmental perspective.”
“Were extremely pleased to partner with Newell Rubbermaid Office Products to provide a security packaging solution that not only addresses their sustainability goals but also helps strengthen their brand in the club store market,” says Jeff Kellogg, vice president, MWV Natralock security packaging. “The added benefit of considerable plastic reduction inherent in using Natralock contributes to an improvement in major retailers packaging scorecard parameters.”
Natralock paperboard-based security paperboard packaging is made from a renewable resource, and is recyclable, and uses 50 to 60 percent less plastic on average than traditional PVC clamshells. Because of the high quality and printability of the paperboard, brand owners can achieve bolder graphics and improve the consumer’s experience without compromising security, durability or visibility. Natralock security packaging features a proprietary tamper- and tear-resistant paperboard that can be more efficiently RF- sealed, with approximately one-third the energy required for plastic clamshells, or heat-sealed on most existing equipment. Consumers prefer Natralock packagings safer opening and improved shopping experience compared to often injurious struggles with sharp-edged plastic clamshells.