Packaging

How HP Indigo and ePac Are Scaling the Future of Flexible Packaging

Left to right: Noam Zilbershtain (VP & GM HP Indigo), Parag Patel (President Shared Services, ePac Flexible Packaging),Oran Sokol (VP & Global Head of Strategic Accounts, HP Indigo)

Friday 13. February 2026 - The flexible packaging industry is reaching an inflection point. Brands today are demanding shorter runs, faster turnaround times, greater customization, and more sustainable operations. What was once an analog, forecast-driven model is steadily giving way to digitally enabled manufacturing built for agility, predictability, and scale.

This shift is not incremental. It is structural. And it is redefining how value is created across the packaging lifecycle.
 
Against this backdrop, HP Indigo and ePac have signed a new large-scale commercial agreement valued at approximately $50 million over three years, covering equipment, consumables, and services. The agreement marks the next chapter in a decade-long collaboration focused on accelerating the digital transformation of flexible packaging.
 
Over the past ten years, the collaboration with ePac has helped accelerate the industry’s transition from analog to digital, enabling true on-demand production. Together, we have enabled converters to reduce lead times from weeks to days and minimized excess inventory and waste across the supply chain.
 
As part of the agreement, ePac will expand its global HP Indigo fleet with the installation of 10 HP Indigo 200K digital presses. Today, ePac operates more than 50 HP Indigo presses worldwide, and this next phase reflects both of the companies shared commitment to scaling digital production globally.
 
Parag Patel, President of Shared Services, ePac, said “This $50 million investment marks a pivotal moment in ePac’s evolution. By integrating more than 10 HP Indigo 200K digital presses into our global network, we are not just expanding capacity; we are redefining the standard for high-speed, sustainable packaging. Whether we are supporting a local startup or a global brand, our hyperfocus remains on delivering a universally superior customer experience. With our upcoming expansion in Phoenix and the launch of our new e-commerce platform, ePac is signaling a future of uninterrupted growth and digital-first innovation that our competitors simply cannot match.”
 
Built on HP Indigo’s fifth-generation platform, the HP Indigo 200K delivers approximately 30% higher print speeds and up to 45% greater throughput compared to its predecessor. More importantly, AI-enabled quality diagnostics and real-time defect detection help customers maintain continuous, nonstop production while reducing waste and improving operational predictability.
 
The new presses will be installed across ePac’s North American and European operations. Once fully deployed, nearly one-third of ePac’s global press fleet will be based on the HP Indigo 200K platform, reinforcing a shared strategy to scale digital production worldwide.
 
This agreement reflects a broader industry transition toward what we call ‘Nonstop Digital Printing’, where reliable presses, intelligent automation, and automated workflows enable unmatched versatility, across applications and designs, and where digital production is enabling converters to operate with greater flexibility, resilience, and sustainability.
 
Long-term relationships like the one between HP Indigo and ePac are critical to enabling this transformation. When customers and technology partners invest together, they create the foundation for sustained innovation, disciplined execution, and scalable growth.

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