X-Press-U Print Job Appeals to All the Senses
Monday 27. May 2019 - Packaging for espresso capsules and fine gourmet chocolates combines diverse printing and finishing techniques
Whether you’re a fair-trade aficionado, an adventurer or a cosmopolitan, if you visit the X-Press-U espresso bar at UV Days, you can look forward to an espresso that suits your personality. The pad-printed espresso capsules are packaged in a paper sleeve designed by IST Metz and produced in-house. In cooperation with DFTA, the German trade association for flexographic printing, the event organiser has produced a flexible packaging for the gourmet chocolates that are paired with each espresso.
“X-Press-U” is the print job at UV days to help visitors find themselves. The print concept, which is based on a capsule coffee paired with a correspondingly flavoured hand-made chocolate, incorporates the characteristics of each of three different types of coffee. The symbiosis of coffee and chocolate is visually represented by the persona depicted on the paper sleeve. The differences in character are reflected in the flavour as well as the graphics, haptics, and printing techniques. The “X-Press-U” concept is being used for the first time at UV Days 2019.
Visitors to the specially designed X-Press-U bar can choose the coffee packaging that is the best reflection of themselves.Printing process and finishing
The natural paper sleeve is produced on Gmund Colors on 310, 300, and 240 g/m² paper using sheetfed offset printing and LEDcure technology. Each sleeve was finished offline using special techniques such as UV screen printing with golden polyester glitter, high-viscosity and high-gloss UV relief coating, or a lasered basic form and decorative elements.
The flexible packaging of the chocolates was produced on an 8-colour flexographic printing machine with central cylinder from Bobst. Seven printing units were used to print as follows: opaque white, yellow, magenta, cyan, blue, metallic spot colour and finally matt coating. The coffee capsules themselves were also printed with each persona’s slogan using pad printing: “Be Fair”, “Be Venturous” and “Be Cosmopolitan”. By combining multiple processes, UV Days visitors can experience the strengths of the various printing and finishing techniques with all their senses. Simultaneous event at the DFTA Stuttgart The versatile packaging for the chocolates was designed by IST Metz and produced by the DFTA Flexodruck Fachverband e.V. in its technology centre at Stuttgart Media University.