Business News
The Fabulous Time Machine
Wednesday 08. June 2016 - Pixartprinting launches a new editorial project entitled #ThrowBackThursday
For Pixartprinting, innovation is one of the company’s assets and a theme that involves the entire supply chain, including its communications work. “Our long-term holistic marketing strategy is undoubtedly one of the reasons behind our success, especially when you consider that we operate in a B2B environment, where we place the user at the centre of our engagement and retention efforts”, noted Andrea Pizzola, Sales & Marketing Director at Pixartprinting. And whilst the pricing and promotion of products and services are fundamental parts of the firm’s marketing strategies, the European Upload & Print leader is once more joining the world of content creation, this time to tell the story of cult products in a rather unusual way, through a new social media project, #ThrowBackThursday. It is a dive into the past, with unique content released every Thursday on the company’s social networks, shedding new light on the history of certain items.
The project is introduced by a stop-motion video entitled The Fabulous Pixartprinting Time Machine, where the rhythmic workings of a mysterious time machine eventually reveal the star of the weekly story. The first episode explores books through an exclusive interview with illustrator Steve McDonald, creator of the Fantastic Cities colouring books. The second episode is dedicated to stickers, beginning with the fascinating history of figurines, which began life as an advertising tool and, after the Second World War, started to bring groups of keen collectors together. The absorbing tale is illustrated with historical images and content created in partnership with the Panini Museum. The third episode involves business cards, which will enter into a surreal dialogue with an imaginary character: all will be revealed!
“We always try to give our marketing activities an emotional side. We want to offer our users moments of pure beauty, like the inspiration behind the installation ‘Pleasure Will Steal Your Soul’ at Base Milano, but also content related to products, presented in an engaging way and with original stories that encourage sharing amongst printing addicts”, Carlo Migotto, Art Director at Pixartprinting explained.
#ThrowBackThursday, which is already recording high levels of engagement, once more reveals Pixartprinting’s innovative spirit in identifying and using new communication strategies for commercial purposes, making it stand out from the rest of the European market. The project is promoted on Facebook, Twitter, Instagram and LinkedIn in four languages (Italian, English, French and Spanish), each with its own landing page and with the content adapted for each social network.