LFP - Large-Format-Printing
Here comes Pixartprinting Project: new thematic display lines
Friday 05. December 2014 - Launch of winter-themed "Land of Ice" range
Here comes Pixartprinting Project: new themes with “espresso” made-to-order print solutions for showroom, point-of-sale and location displays. First off the blocks is the innovative “Land of Ice” project inspired by polar icescapes. This range of unique products, with optional preset graphics, is perfect for creative winter decorations. As W2P specialist, Pixartprinting is always keen to make its customers’ lives easier. That’s why it has created Pixartprinting Project to cater specifically for small businesses, retail chains and agencies seeking versatile one-stop solutions for customisable themed displays. “Land of Ice” is already available on the Company website and will shortly be joined by three new, eminently mixable lines: Forest Walk – inspired by the magic of the woods, Christmas Carol – for an emotion-filled Yuletide, and Fantasy Tales – the realm of the imagination.
“This new project was conceived as a ‘ready-made’ range offering pre-decorated, easy-to-assemble products” – explains Andrea Pizzola, Pixartprinting’s Sales & Marketing Director – “It’s a formula particularly appreciated by our customers for certain products, for example when they need last-minute solutions for temporary displays”. At Pixartprinting, innovation is the engine that drives activities all along the line, not just for R&D but also in communications and promotion tools. The Company drawn up a direct e-mail marketing campaign for the launch of Pixartprinting Project. Based on the concept of dynamic storytelling, the campaign takes users on an interactive journey of discovery through “Land of Ice”, accompanied by high-impact images that morph into the new products.
Interactive communication is used for direct product presentation at our e-shop: polar bears gambolling in the snow become customisable, easy-to-assemble 3D profiles, cuddly shivering penguins come to life in free-standing digipaks as a skier, a snowboarder or even a “housepenguin”. The story visitors can follow as they discover Land of Ice is set in dreamlike landscapes that shift from fantasy to reality on shapeable honeycomb cardboard panels and vinyl canvases depicting snow-covered mountains and cosy igloos. To marvel at these magical places, just make yourself comfortable among the display cubes, gifts packages and ready-customised window stickers. Look up at the magic of transparent plexiglass, forex or BCA cardboard hanging ice stars. Every item delivers the quality that has always been Pixartprinting’s hallmark and is supplied either customisable or ready-customised with the graphics selected online.