Business News
Pixartprinting presents LOOKtheBOOK and the new blogazine Pixarthinking
Thursday 31. March 2016 - Experimentation, innovation, a pioneering attitude and culture within the world of printing: these are the elements that set Pixartprinting, the leading European Upload & Print company, apart. Its users, despite coming from a wide range of sectors, share an interest in graphic design, creativity, colour, passion and art.
These aspects have inspired the Venice-based W2P firm to develop initiatives that go beyond its core business, distinguishing itself yet again from the rest of the market. Whilst print quality goes without saying and excellent service is guaranteed, Pixartprinting aims to offer added value by sharing ideas and providing new prompts for increasingly highly evolved projects. This process of raising cultural awareness is based predominantly on generating new content. The two initiatives that perhaps best sum up the various content projects developed by the company are the Pixarthinking blogazine, with its exclusive and high-profile topics, and LOOKtheBOOK, the first volume in an inspirational collection of books for graphic designers and creative minds. “Pixarthinking and LOOKtheBOOK are part of a holistic marketing strategy that sees the creation of independent content and its promotion as further confirmation of Pixartprinting’s desire to be a constant source of inspiration for its community of users” noted Andrea Pizzola, Sales & Marketing Director at Pixartprinting.
Pixarthinking is an ambitious editorial project inspired by the innovative spirit of the Venetian W2P firm, which aims to create an ever-stronger connection with its online users, spreading the culture of printed items and the collateral worlds in which they are employed. Launched in 2014, the blogazine has tackled topics based around the three aspects that underpin the company – creativity, innovation and passion – exploring the web, design, art, graphic design, technology and trends in visual communication, as well as the infinite fields connected to the world of food and drink.
Pixarthinking’s alternative thoughts gave rise to the book LOOKtheBOOK, a collector’s item that provides an inspirational journey full of hints and ideas, covering some of the most interesting aspects touched upon in the blogazine’s voyage of discovery. “The LOOKtheBOOK journey begins with a chapter entitled Paperlove dedicated to the world of paper, the main medium used for printing but also a raw material on which any idea can be scribbled down. This is followed by Creativity, which goes in search of projects that have swept us off our feet. In Trend the focus shifts to tendencies and influences. In Innovation those involved in advances in technology and thought recount their experiences, before we discover, in Back to the Future, the timeless forms of expression that re-emerge from the past in cycles, becoming relevant once again”,said Cristina Cortellezzi, lead editor of LOOKtheBOOK.
Designed for people with creativity and innovation at the very heart of their work, the book offers designers, artists, graphic designers and fans of fashion suggestions, hints, shapes and colours to provoke new creative inspiration. As well as bringing together a range of content, the book is also enhanced with unusual creative ideas and interactive spaces that encourage the reader to customise their own copy. Printed with offset printing and with Bodonian-style binding, it has a square format (21 x 21 cm) and comes in laminated black 550 gsm SBS paperboard packaging. The inside pages, printed on 160 gsm Extraprint paper, are enhanced by extra features such as braille printing, a transparent GSK paper insert and stickers. The black and white cover is made of pulp-dyed paperboard with a hot-stamped logo.
Pixartprinting’s dynamic nature is also reflected in the evolution of the blogazine. At the beginning of 2016, Pixarthinking adopted a new layout and a new slogan: “Ideas. Can we trust them?”. It is a virtual magazine dedicated to art, design, literature, music and cinema, with forays into theatre and performance art. Either the unusual, experimental, surreal, provocative and sardonic sides of these fields are sought, or else their more traditional aspects and looked at from an oblique, unexpected and multidisciplinary viewpoint. “We focus on current events whilst at the same time going back to and looking in more detail at anything that can further enliven the debate: past challenges that were set aside and never taken up, and interesting things from the periphery of the cultural empire that merit greater attention”, Mattia Coletti, Editor in Chief of Pixarthinking commented. “Our approach is post-modern: the subjects, although not exactly orthodox, are taken seriously and generate well-argued and well-written content. We are three-dimensional, content-driven, curious and bulimic. We aim our content at similarly curious and omnivorous readers, people who when they pick up a book get beyond just looking at the pictures”. Pixarthinking can already boast exclusive interviews with illustrious figures of the calibre of Nobel Prize-winning author Dario Fo. The editorial team managed by Mattia Coletti features a host of big names, including journalist and writer (for Marsilio and Minimum Fax) Claudia Durastanti; Tiziana Lo Porto, a journalist for La Repubblica and a translator of Charles Bukowski and Lena Dunham and Andrea Coccia, a contributor to Il Post and co-founder of Slow News.
As well as Pixarthinking and LOOKtheBOOK, Pixartprinting has developed numerous projects based on content creation in recent times, including Venetian and Barcelona Floors, which was created with the aim of offering users exclusive free content and images taken by photographer Sebastien Erras, and Pix4Love, the campaign created for Valentine’s Day based on video content filmed in a mockumentary style. Once again, the firm is proving to be a leading player on the market, not only competitive in terms of its product range, value for money and service, but also innovative in its strategy and communication.