Consumables

Lecta Backs the “No Wonder You Love Paper” Campaign

Monday 10. December 2012 - Two Sides launches a global initiative to promote the use of paper as a powerful and sustainable communications medium

There is no doubt that paper provides us with a uniquely enjoyable experience. If we add to this the fact that the print has a great environmental story, what we have is a perfect combination.
The new campaign created by Two Sides – an industry organization supported by companies and associations spanning the entire graphic communications value chain – seeks to raise public awareness of the sustainability of the print and paper industry, spreading real, fact-based information to dispel common myths about paper.
Lecta believes this initiative is needed to increase knowledge about the environmental reality of paper and to promote responsible production and use. It is important to provide users with verifiable information regarding the role that paper plays in society as a natural, renewable and recyclable communications medium, one that contributes to improving the quality of people’s lives and developing a sustainable future