Prepress

TWO SIDES DIRECT MAIL CAMPAIGN DRIVES HOME MESSAGE THAT PRINT AND PAPER IS A NATURAL AND SUSTAINABLE MEDIUM

Tuesday 24. November 2009 - The Two Sides' campaign to raise awareness about Print and Paper's good environmental record and dispel many myths that people may have is gaining momentum. The second postcard pack is due to hit the desks of 21,000 media specifiers and influencers around the UK over the next couple of weeks.

The creative postcard campaign has been designed and coordinated by the 300million agency and integrated communications management firm The Lateral Group. Two Sides is targeting those who have the most influence in the choice of communications media including: agencies and designers, corporates, retailers, government, journalists, politicians and publishers.

The latest mailing features six postcards (printed on Freelife Cento and Vellum donated by Fedrigoni) that educate and enlighten. Each card is illustrated by Holly Sims (www.hollysims.co.uk) a London-based, freelance illustrator creating exciting, colourful and bold illustrations for companies including, most recently, Orange. Combining the textured look of printed and stencil shapes, with clever compositions and ideas, Holly’s illustrations perfectly reflect the creative properties of paper.

“It’s important to correct many common misperceptions about the production and use of print and paper”, explains Martyn Eustace, Two Sides Director. “It is an essential part of today’s media mix and we are working hard to wake people up to the fact that print media is powerful and sustainable.”