Packaging

M&H introduces new tube for Miss N Cleansing Body Wash

Wednesday 03. November 2010 - M&H worked in partnership with Next Retail Ltd. and their contract fillers, Swallowfield, to create a striking new tube for Miss N Cleansing Body Wash - a lightly scented body wash with a sparkling fruity fragrance enriched with moisturising ingredients.

The 50mm tube features an extremely life-like textured fabric patch which was achieved with new print technology developed by M&H offering photo-realistic images printed directly onto tubes. Attached is a high resolution image which shows the detail and tonal ranges which are achievable. This tube was printed in-house by M&H Plastics on their hybrid press which uses flexographic and silk screen technology.

The tube which has a gold screw-on cap also incorporates a gold foil-blocked glitter effect giving the packaging an extra touch of luxury and instant stand out.

Dave Smith of Next Retail Ltd said: ‘Our aim was to create a unique design for this product which captured the unique brand essence of Miss N. M&H helped us meet this challenge and the result is a stunning finished product which will generate impulse purchase.’

Kim Plunkett of M&H said: ‘M&H is continually developing its tube product portfolio by creating new designs and new models to improve customer choice.’

M&H has state-of-the-art machinery and can manufacture and decorate up to a million tubes a week whilst continuing to achieve ever more demanding quality standards.
Tubes are available in any colour, white or transparent plus an extensive range of special effects.
The company also offers a complete decoration service which includes flexographic and silk screen printing, labelling and hot foil blocking enabling product differentiation with a virtually unlimited combination of effects. Standard screw caps and snap-on dispensing closures are available to suit all sizes of tube.