Consumables
Altana at in-cosmetics 2009
Thursday 16. April 2009 - ECKART GmbH, the worlds leading manufacturer of metallic and pearlescent effect pigments introduces innovative products for the beauty and personal care markets at in-cosmetics 2009 in Munich.
MIRAGE Sparkling Luxury Gold
MIRAGE Sparkling Luxury Gold represents a new generation of gold effect pigments for cosmetics and personal care. The “real gold” effect, highly desired but out of reach for decades, has now been realized in form of the new MIRAGE Sparkling Luxury Gold. Based on calcium sodium borosilicate coated with titanium dioxide and iron oxides, this unique pigment exhibits outstanding color strength and purity which transforms into the most luxurious gold shade ever seen. The achievement of such a milestone in effect pigment technology was possible due to ECKART’s proprietary technology leading to extremely smooth pigment surfaces, allowing optimized gloss and unique color purity. With its particle size of 15 – 120 ?m MIRAGE Sparkling Luxury Gold provides amazing sparkle effects as well as coloring effects which can be used pure or in combination with other pigments to enhance especially color cosmetics with a luxurious look.
PRESTIGE ST effect pigments –
pearlescent pigments with hydrophobic properties
The product range PRESTIGE ST is expanded with six additional surface treated pigment grades. This expansion complies with the increasing market demand for PRESTIGE Soft pearlescent pigments and offers highly compatible effect pigments for demanding systems, through a triethoxy caprylylsilane surface treatment. The PRESTIGE ST product line covers now the full range of earth tone pigments based on natural mica with a particle size range of 1-15 ?m. (PRESTIGE Soft Bronze ST, PRESTIGE Soft Copper ST, PRESTIGE Soft Fire-red ST, PRESTIGE Soft Beige ST).These pigments are especially suited for their use in make-up and foundation products and provide a homogeneous and natural look. Another novelty in the product line of PRESTIGE ST is the availability of a complete set of surface treated interference pigments with a particle size between 1-15 ?m. (PRESTIGE Soft Silver ST, PRESTIGE Soft Gold ST, PRESTIGE Soft Orange ST, PRESTIGE Soft Red ST). Offering ease of use, this expanded product line will enable the formulators to provide any formulation with a very subtle shimmer effect.
MIRAGE Bright Silver
The existing medium to coarse particle size silver grades Mirage Sparkling Silver (15 – 120 ?m), Mirage Glamour Silver (35 – 150 ?m) and Mirage Twinkling Silver (100 – 700 ?m) will be completed by a fine grade Mirage. MIRAGE Bright Silver, with a particle size range of 15 – 70 ?m, is based on calcium sodium borosilicate platelets coated with titanium dioxide and represents the finest pigment grade of the MIRAGE product line so far. As a result, the MIRAGE Bright Silver exhibits a very delicate and graceful appearance combined with uniform gloss. Used alone or in combination with other pigments, MIRAGE Bright Silver can enhance the luster of lip glosses or lipsticks without opacifying and play a highlighting role for skin care applications.
MIRAGE Glamour Green and Glamour Blue: A Splendid Duo
Two additional interference colors will be added to the MIRAGE product line at In- Cosmetics 2009: MIRAGE Glamour Green and MIRAGE Glamour Blue, with a particle size in the range of 35 – 150 ?m, are based on calcium sodium borosilicate platelets coated with titanium dioxide. Both new interference pigments win over natural mica based pigments through their unreached deep and intense interference colors and ultra glossy appearance. This beauty beyond compare can only be reached by ECKART’s proprietary effect pigment technology leading to extremely smooth pigment surfaces, allowing optimized gloss and unique color purity. Used alone or in combination with other pigments, MIRAGE Glamour Green and MIRAGE Glamour Blue can enhance especially color cosmetics with an eye catching luxurious look.
Trend Concept “Let’s Rock”
The Let’s Rock trend concept is related to the latest trends from the fashion and cosmetic industry showcasing their newly appearing colorfulness. The concept covers all important applications in cosmetics, from lip gloss to hair styling and demonstrates how innovative and unique effect pigments can be utilized to translate trends into inimitable cosmetic products
Sophisticated Trend Colors 2010/2011
At in-cosmetics 2009, ECKART will also present seven favorite trend color worlds for the Spring/Summer 2010 and Autumn/Winter 2010/2011 seasons. The Spring/Summer trend colors 2010 are dominated by four color schemes BAMBOO, 20ties CLUBBING, SHANGRI-LA and SWEET FIFTIES.
BAMBOO: Respectful handling of nature is in the focus of this color theme. At the same time intelligent and high technology techniques come into play refining nature. The perfection of natural properties gets more sophisticated by synthetic additives which are environmentally friendly and recyclable.
20ties CLUBBING: shows a liaison of Art Deco with its clear and linear appearance reflecting the spirit of modernity and the ponderous, flamboyant Art Nouveau merging with alienated clubbing colors from Poster Art.
SHANGRI-LA: This paradise is unreal. Colors appear psychedelic and visionary at the same time. They all seem covered with a synthetic coat.
SWEET FIFTIES: A beautiful world full of miracles expressed by the nostalgic design of the fifties. A little bit prudish and sometimes naïve but also influenced by euphoric mood and technical progress The Autumn/Winter Trend Colors 2010/2011 are visualized through the color schemes BOHEMIAN, SHAPED FUTURISM and FOLK SPIRIT.
BOHEMIAN: The bohemian style possesses the controversy between being different or mainstream. The wild and iridescent way of living is expressed through noblesse and luxury and is countered with beautiful mainstream.
SHAPED FUTURISM: Ultra modern and ultra metallic, this his how the future is shaped.
FOLK SPIRIT: New exoticness playing with unusual color shades is mixed with pure nature. A known style coming back to live with new vivid color mixtures.