Prepress
Alwan Color Expertise Recruits Mark Anderton to Promote New Range Of Standardizing Solutions
Friday 06. March 2009 - Alwan builds on its international success and business growth by adding a new driving force to its sales team: Mark Anderton, awarded the High Performance Sales award 2007, joins the company on March 2 2009.
Lyon-based Alwan Color Expertise, the market leader in color standardization and color management, is to see the fruition of its twelve-year dedication to standards with the launch of two new products – PDF Standardizer and Print Standardizer, developed with Enfocus and X-Rite respectively. From design to print, mastering the entire production chain using out-of-the-box and affordable tools, Alwan provides the industry with robust solutions that are a must-have in prepress and print houses around the world.
Says Elie Khoury, Alwans President: “The realization of the PDF Standardizer and Print Standardizer marks a very exciting time for us. In a very tough market, a quick return on investment and an increase in profitability are essential, and ink and paper savings have to be maximized. Our new products have been tested in real-life scenarios and the results have not just met expectations but left users in awe, proving our vision to be accurate and timely. We are very pleased that Mark Anderton has joined our team as sales manager and we are confident that his many achievements and strong knowledge of our industry will serve our present and future channel partners and clients well. My long acquaintance with Mark – with whom Alwan conducted many successful projects in the UK – as well as his personal ethics make us very confident that this partnership will be a great success.”
Mark Anderton adds: “We ran some interesting color management projects with Alwan and in doing so I was able to see not only the engineering expertise of the company first hand, but also the strong relationship it enjoys with its customers. Years of knowledge has been distilled into the software, which is presented in a user interface that is amazingly simple to use. Its a great opportunity.”