Prepress
Guthy-Renker Extends Consumer Direct Services Agreement with EDS, an HP Company
Wednesday 26. November 2008 - EDS, an HP company, and Guthy-Renker, one of the worlds largest direct response marketers, today announced a four-year, $531 million contract extension and expansion to the companies 13-year relationship.
The new agreement for consumer direct business process outsourcing (BPO) services supports Guthy-Renkers growing customer base in the United States, Canada, Australia, New Zealand and other international territories.
“EDS remains an important and trusted business partner to Guthy-Renker as we grow our business across new products, channels and markets,” said Kevin Knee, co-president and partner at Guthy-Renker. “As we execute our growth strategy, we rely on EDS global reach, industry knowledge and technology expertise to help us deliver an exceptional customer experience.”
Since 1995, EDS has provided Guthy-Renker with consumer direct services that span order and payment processing, warehouse and fulfillment, and call center/customer service to support its global operations and growth. EDS services also help increase revenues through up-selling and customer retention for Guthy-Renkers products such as Proactiv Solution and Sheer Cover.
EDS will also work closely with Guthy-Renker to design, develop, deploy and operate an integrated global order management and customer relationship management (CRM) system. This new system will allow Guthy-Renker to quickly and efficiently add new products and promotions in current and new markets worldwide. EDS investment in this new technology platform will also deliver new multi-channel capabilities that enhance EDS consumer direct services to other clients.
“EDS experience, global footprint and scalability allow us to help Guthy-Renker identify and capture new revenue opportunities, improve customer loyalty and deliver superior customer service,” said Mike Klaus, vice president of Global Consumer Industries and Retail at EDS, an HP company. “As Guthy-Renkers long-time business ally, the EDS team is committed to delivering world-class direct-to-consumer services that support product launches, sales and overall business performance.”
EDS has more than 30 years of experience in direct marketing, fulfillment and distribution. EDS Consumer Direct Services BPO offering allows clients to outsource all of their direct-to-customer interaction activities, from customer service and ordering to product fulfillment and distribution. EDS delivers contact center services in 48 languages from locations in 26 countries.
EDS serves more than 200 consumer and retail industry clients. As a leading provider in the consumer and retail industries, EDS focuses on a variety of market segments including food/beverage, apparel/footwear, consumer products and retail outlets including restaurants, mass/department, grocery, drug, convenience, online/catalog and specialty.