Packaging
CRYOVAC BDF for Whole Birds: clean poultry shelves with unprecedented consumer appeal
Tuesday 28. October 2008 - CRYOVAC BDF for whole birds is a shrink overwrap packaging under modified atmosphere combining a thin, anti-fog, barrier shrink film with a variety of trays. This highly innovative technology offers the store-wrapped look with the added bonuses of enhanced branding, longer shelf-life and leak proof closure.
Both Flexible and High Performance
CRYOVAC BDF is a thin, multilayer, polyolefin, fully coextruded shrink film with superior gas and aroma barrier properties. It provides outstanding performance and abuse-resistance as well as excellent transparency and gloss. Remarkable printing possibilities turn this packaging into an effective branding tool for added consumer appeal. The film is used with polystyrene, cardboard or rigid trays in a broad range of sizes and colours.
Unique Benefits vs. Stretch Overwrap
The CRYOVAC BDF packaging for whole birds offers a great number of benefits over traditional stretch overwrap, specifically high consumer appeal, outstanding protection, extended shelf life and cost effectiveness.
High consumer appeal: The fresh, store-wrapped look consumers prefer. The high quality shrink eliminates excess film, resulting in enhanced consumer appeal. Moreover, 360° printing offers excellent branding and communication opportunities. The ultra-clear film offers best in class anti-fog and shrink properties for perfect product showcasing. Consumer convenience is also enhanced with cooking in the pack with ovenable trays, product information and top hygiene with no leakers, drips or unpleasant odours.
Outstanding protection: This 25-micron film delivers hermetic leak proof packs with high resistance against punctures and perforations for perfect packs during distribution, on retail shelves and in consumer fridges and no risk of cross contamination. Its excellent shrink and film memory results in remarkable pack presentation.
Extended shelf-life: The films hermetic seals, high barrier shrink together with modified atmosphere extend the products shelf life and freshness. Hermetic and leak-proof packs result in clean shelves at retail. Extended shelf life maximises merchandising opportunities, delivers more sales and reduces waste and spoilage.
Cost effectiveness: This concept runs with a range of reliable, flexible, qualified horizontal form fill seal systems which can handle quick format changes as well as run at speeds of up to 50 packs per minute, a net gain over stretch overwrap systems. It offers attractive opportunities to retail through a broad range of tray sizes, colours and materials. The 25-micron printed film requires no excess labelling which generates additional environmental benefits.