Packaging
Seasonal Sharing Tub Works a Treat for Halloween
Friday 26. September 2008 - A new seasonal launch for Halloween from Foxs Party Rings has confirmed the suitability of RPC Containers Blackburns large-sized Thor Pot for the convenient sharing of snacks.
Halloween Rings has been launched to provide kids with a fun sharing concept over the Halloween period, with the familiar Party Rings biscuits finished in orange and black icing to suit the occasion. Launched in October, the pack is designed to stand-out in supermarkets Halloween display areas rather than in the biscuit aisle.
Foxs Biscuits already uses RPC Blackburns Thor Pot for its standard Party Rings sharing pack and has found it to be popular with families. “This is a good format that appeals to our consumers as the tub can be passed around at parties, and because it is re-sealable it also helps to maintain product freshness to a high standard,” explains Sally Dixon of Foxs Biscuits.
“The consistency of branding across the Party Rings portfolio that comes with using the same container is also a significant advantage,” she adds. Accordingly, RPC Blackburn has supplied the same 1080ml Thor Pot used for the standard sharing pack, redecor ated to maximise the impact of the launch.
Post-mould labelling has been used to maximise the impact of Foxs vivid label design, which is overtly kid-friendly to reflect the personality of the Party Rings brand. In addition, the lid is colour-matched to represent the shade of orange featured on the biscuits themselves.