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Glam Media Announces Appointment of Martha McCully as Fashion and Style Editorial Advisor

Thursday 04. September 2008 - Former In Style Executive Editor and HGTV 'Design Star' Judge Brings Her Expertise to Leading Vertical Content Network for Women

Glam.com, the flagship site of vertical content network Glam Media, today announced that Martha McCully will become a strategic advisor for fashion and style editorial. The appointment of McCully brings new strength to Glam.com’s editorial appeal and the company’s market-leading publisher network of 600+ sites which includes Apartment Therapy, BagSnob, FashionTribes, Manolo the Shoeblogger, Shake Your Beauty, SheFinds, Stylebakery and many others.

In her role as strategic advisor, Martha McCully, former executive editor of In Style and currently a judge on HGTV’s ‘Design Star,’ will consult on fashion and style initiatives and direction, as well as special projects for Glam. McCully’s extensive career in media also included a role as founding editor and beauty director of Allure and as a contributing editor of Elle Decor magazine. In the online arena, McCully has worked as editorial director with Gloss.com and founder and executive producer of Picky.com, Oxygen Media’s style site.

“I have watched Glam’s fast growth and am impressed with its unique model for aggregating niche fashion and style content and sites,” said Martha McCully. “It’s really unlike anything else out there and I believe it’s shaping the way women will access content online in the future.”

“We are thrilled to have a media veteran like Martha McCully join us to help set the editorial direction for Glam,” said Samir Arora, chairman and CEO of Glam Media. “Martha’s instinctive editorial voice and direction will help sharpen the Glam brand for consumers and publishers alike, her ability to thrive and succeed in every form of media is to be admired.”

Glam Fashion and Style is the largest channel in the Glam Media vertical content network. Glam’s vertical content network features six separate channels representing each category including: Style (Fashion, Beauty, Shopping), Living, Entertainment, Wellness, Health & Family. Glam Media brings together premium media content and 640 publishers to give advertisers a unique and diverse platform for brand engagement with their target audiences. Each channel offers a distinctive blend of original editorial, media partner content and curated content from the Glam Publisher Network.