Business News

OUTPUTLINKS SPONSORS PODI APPFORUM 2008 IN AUSTRALIA

Wednesday 06. August 2008 - OutputLinks Takes the International Stage Again as the Official International Media Sponsor of PODi's Asia-Pacific Region Conference

OutputLinks, the information and research resource of the high volume transaction output (HVTO) industry, has been named the international media partner for the PODi AppForum Melbourne 2008 conference, which takes place Sept. 23 – 24 in Melbourne, Australia. The Forum offers world-class business tools for the digital print market. The media sponsorship provides exposure of the AppForum to OutputLinks’ international readership, which also includes North America, Europe, China and the Asia-Pacific region.

Andy and Julie Plata, owners of OutputLinks, said, “It is an exciting time for OutputLinks to share the benefits of programs like the 2008 PODi AppForum with our global audience. This event mirrors the interests of many in the OutputLinks community as it focuses on the very best in relevant digital print and transaction output. We look forward to assisting in the success of this and other industry information forums in the Asia-Pacific region.”

During the conference, Vice President of OutputLinks’ Asia-Pacific Region, Brett Dashwood, edp, will present on the key factors in obtaining and working with data to maximize response rates with relevant marketing. He will also report on trends in direct mail and transpromo marketing.

The first-ever PODi AppForum held outside of the United States was held last October in Sydney. The event garnered extremely positive feedback from conference attendees, and the 2008 event will build upon that success. The forum is available to the region courtesy of a strategic agreement reached between Caslon, a PODi Affiliate, based in the United States, and the Graphic Arts Services Association of Australia.