Business News
ImpreMedia Powers New MySpace Latino Sports Community
Tuesday 08. April 2008 - New Bilingual Platform Features Content Provided by Top Sports Experts on 'TodoFutbol' Site
ImpreMedia, the No.1 Hispanic news and information company in the United States in online and print, today announced that it will be the primary content provider for the new MySpace Latino Community, “TodoFutbol.” The TodoFutbol soccer community will feature up-to-the-minute information on the favorite U.S. and Latin American soccer teams and analysis from famous soccer experts on Latin championships and the most important games of the week. Through this strategic media partnership, impreMedia will be able to tap into the existing base of more than nine million Hispanic users on MySpace and more than one million registrants on the MySpace Latino beta site, according to MySpace. ImpreMedia content will link directly to impreMedia and its publications’ websites.
“We have chosen to partner with impreMedia because they have one of the brightest networks of reporters and talent covering the sports community and have proven to deliver the most original content that truly reflects the Latino perspective. This partnership represents a tremendous opportunity for the Hispanic audience to access impreMedia’s digital publications, the fastest growing digital marketplace exclusively for the Hispanic community,” said Victor Kong, vice president and managing director of MySpace Latino. “We handpicked our content providers based on their reputation and engagement within the Hispanic community and feel that impreMedia’s original content and brand power is a great match for our new platform.”
With proven success in online and print media and owning such leading newspapers as La Opinion, impreMedia continues to bolster its commitment to being the premier Hispanic news and information company and to reaching the fast growing Hispanic youth segment by partnering with the world’s most popular social network. In addition to La Opinion, impreMedia owns 24 print and online publications including El Diario La Prensa, Hoy Nueva York, La Raza, Vista and La Vibra, making the company the nation’s largest Hispanic newspaper publisher with its publications reaching 17 markets representing 66% of the U.S. Hispanic population. More than 40% of U.S. Hispanic adults use an impreMedia product each month.
“We are thrilled to be a part of the new MySpace Latino Community which is dedicated to serving this highly important audience with customized Latino content and programming,” said Arturo Duran, CEO of impreMedia Digital. “As impreMedia endeavors to celebrate the Latino culture and continues to be culturally relevant for the U.S. Hispanic community, the opportunity to be a part of this groundbreaking digital environment from launch is significant as services expand and tailor their offerings to reach the dynamic and growing U.S. Hispanic market.”
Along with their current news, impreMedia will be contributing original commentary and insights. The TodoFutbol MySpace Latino Community will provide real-time sports and soccer headlines, offer features that go behind the news, and feature expert analysis by some of the Hispanic world’s leading soccer pundits in a segment aptly named “Por el Experto.”
The media partnership with impreMedia will kick start the TodoFutbol community, offering users of MySpace Latino editorial information on U.S. and Latin America’s most prominent soccer leagues, as well as cross media promotions. ImpreMedia will continue to provide content to the TodoFutbol Sports Community when the MySpace Latino Community is officially launched.
ImpreMedia previously worked with MySpace as the official Spanish-language communicator for the ongoing series of Presidential Dialogue events hosted by MySpace and MTV, the leading global youth brand. ImpreMedia’s youth-oriented, Hispanic entertainment magazine and website, LaVibra.com, streamed the live, candid conversations between each leading presidential candidate and America’s Spanish-speaking youth.