Business News
ImpreMedia and McClatchy Publications Creating Largest Online and Print Advertising Platform Serving the U.S. Hispanic Market
Tuesday 15. January 2008 - New Collaborative Agreements reach 18 Top U.S. Hispanic Markets Including 9 of the Top 10 Hispanic Markets
ImpreMedia, the No.1 Hispanic news and information company in the U.S. in online and print, today announced agreements with the Spanish-language publications of The McClatchy Company that will create the largest online and print advertising platform in the nation serving the Hispanic market. The platform will allow National advertisers to obtain significant penetration in 18 top U.S. Hispanic markets including nine of the Top 10 Hispanic markets.
Promising an efficient one-stop solution to reach 18 top U.S. Hispanic markets, including New York, Los Angeles, Miami, Fort Worth/Dallas, Houston, Chicago, the Central Valley of California and San Francisco, the companies will work collaboratively with each other to offer advertisers an effective way to reach a National Hispanic audience unmatched by any other Hispanic marketing vehicle. The parties will leverage their complementary strengths in offering the new platform to the marketplace and support it through their individual sales, marketing and production departments.
“McClatchy is very pleased to be involved in this innovative network. Our Spanish-language products bring great audience reach to the equation, and we look forward to offering our advertisers a national buy,” said Frank Whittaker, McClatchy Vice President of Operations.
McClatchy’s participating Spanish-language publications include El Nuevo Herald in South Florida, La Estrella in Fort Worth/Dallas, Texas, and Vida en el Valle, which serves the California communities of Fresno, Merced, Modesto, Sacramento and Stockton.
ImpreMedia’s newspaper network currently reaches seven of the top 10 Hispanic markets: El Diario La Prensa and Hoy Nueva York in New York, El Mensajero in the San Francisco Bay Area, La Opinion in Los Angeles, La Raza in Chicago, Rumbo in Houston, San Antonio and the Rio Grande Valley. ImpreMedia’s nationally distributed, general interest magazine, Vista, extends its reach to a total 17 markets representing 66% of the U.S. Hispanic population.
“Advertisers now have a new opportunity to communicate with the Hispanic audience and build customized advertising solutions by employing the unique portfolio of media assets of this network,” said Erich Linker, Senior Vice President of Sales for ImpreMedia. “At the same time, advertisers can reach close to 20% of all Hispanic adults with one buy, optimize their national media and marketing efforts in addition to building local market presence.”
“This announcement is a wonderful development for ImpreMedia and McClatchy’s Spanish-language newspapers. Our two great organizations are combining strengths to better serve our customers,” said John Paton, Chairman and CEO of ImpreMedia. “We look forward to working with the McClatchy publications.”