Business News
impreMedia Boosts Digital Team with Online Marketing Veteran Liz Sarachek Blacker
Tuesday 18. March 2008 - impreMedia, the No.1 Hispanic News and Information company in the U.S., today announced the appointment of Liz Sarachek Blacker to the position of Senior Vice President, Online Sales for impreMedia.
With the creation of this position, impreMedia is bolstering its commitment to be the premier Hispanic media company. With impreMedia’s proven success in the print medium, owning such leading newspapers as El Diario La Prensa, Hoy Nueva York, La Opinion, La Raza and Rumbo, it is quickly becoming one of the most dynamic digital media platforms in the U.S. The appointment is effective immediately and Ms. Sarachek Blacker will report to Arturo Duran, CEO of impreMedia Digital.
“By bringing Liz aboard, we mark a pivotal point in impreMedia’s evolution within the fast-growing digital marketplace exclusively for the Hispanic community,” said Arturo Duran, CEO of impreMedia Digital. “With over 42 million Hispanics residing in America today and their rapid increase in Internet usage for news, sports and entertainment as well as services, impreMedia with its high visibility brands and deep understanding of this market is perfectly positioned to serve the rapidly changing needs of this community. The potential is huge and we know Liz’s passion and proven leadership in this space will help drive our growing online presence.”
In her new role, Ms. Sarachek Blacker will develop and execute online sales programs in support of impreMedia’s digital strategy and platforms. Ms. Sarachek Blacker is a leading expert in creating new and original revenue strategies that engage brands with the Hispanic community.
“There is an enormous opportunity for impreMedia to lead across all digital marketing platforms for the Hispanic community by offering digital content in a culturally relevant and powerful way,” said Liz Sarachek Blacker, Senior Vice President of Online Sales. “The Hispanic community has traditionally been underserved in the digital space in the U.S. The potential to be part of the company that brings new services to this dynamic and growing American population is an incredible role to take on — and one that matches perfectly to my affection towards and experiences working within the Hispanic marketing world. By engaging this community through the digital space, we can add brand credibility and sustainability for our advertisers and partners wishing to reach this group in a contextual and meaningful way.”
Liz Sarachek Blacker’s experience includes working with leading media companies such as Dow Jones & Co, Inc., StarMedia Network, Time Inc.’s Fortune Magazine and Yahoo! with a specialization in marketing and communications to global, multi-cultural and Hispanic markets. In addition, she most recently started her own marketing company, LSB Communications, to advise clients on their strategic communications and marketing needs. At Yahoo!, she held the position of Executive Director of Yahoo!’s US Hispanic Division, where she helped launch Yahoo!’s Hispanic efforts and oversaw sales, partnership strategies and multi-platform sponsorship programs.
During her tenure at Yahoo!, Liz co-founded the Hispanic Committee of the Internet Advertising Bureau (IAB) and is currently on the Advisory Councils for both ad:tech US Hispanic and SRI US Hispanic. Blacker has been featured in Advertising Age and AdWeek magazine and is the recipient of several acclaimed industry awards. She was named one of Advertising Age’s 2004 “Women to Watch” where she was the only woman honored from the online space and the only recipient representing the Multi-Cultural advertising market. In 2006, she appeared on PBS’s “Nightly Business Report’, and has been featured in Capitol File Magazine’s “Global Who’s Who List” and their “Power Column” and is a featured panelist and speaker at multiple industry events.